by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
by Shanelle Newton Clapham | 28 Nov, 2011 | Behavioural Analysis, Social media marketing
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
by Shanelle Newton Clapham | 28 Sep, 2011 | Email marketing, Necessary boring bits
I know this is considered to be a dry and boring subject, so I’ll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory – legally, ethically and responsibly. I come across this problem a lot in my...
by Shanelle Newton Clapham | 22 Aug, 2011 | Online Advertising
Regular readers of my blog will notice that I reference ComScore a lot – I love the data they provide and I believe them to be one of the brightest and most insightful online resources available. ComScore have just acquired a company called AdXpose and while...
by Shanelle Newton Clapham | 5 Aug, 2011 | Search Marketing
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her...
by Shanelle Newton Clapham | 29 Jul, 2011 | Digital marketing strategy
Until a couple of weeks ago I didn’t know that BNI existed. “BNI is a business referral organisation whose primary purpose is to assist its members to find and exchange qualified business referrals for each other and develop word-of-mouth marketing...
