by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
Search engine marketing, often known as SEM or PPC (pay per click) or just simply Paid Search, uses a variety of acronyms, that each represents a measurement or bidding strategy. I’ve tried to break them down and explain them below. Cost per click (CPC$) – When...
by Shanelle Newton Clapham | 21 Nov, 2011 | Search Marketing
Search engine marketing (SEM) is a discipline whereby search marketing professionals negotiate their way through a bidding exchange (for example, Google Adwords). Each professional tries to ensure their client’s brand shows up (ranks) on page 1 of Google’s search...
by Shanelle Newton Clapham | 5 Aug, 2011 | Search Marketing
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been deliberately misled by the internet marketing company managing her...
