by Shanelle Newton Clapham | 30 Sep, 2011 | Behavioural Analysis, Research & Trends
Today we’re going to talk about testing. One of the things I love most about working in internet marketing is that you can track every click, follow every visitor through your website and monitor your return on investment very accurately. Testing allows us to take...
by Shanelle Newton Clapham | 24 May, 2011 | Social media marketing
Do people, marketers, businesses, organisations understand that social media is more than just facebook and twitter? I’m not sure. Sure, Facebook, Twitter and LinkedIn have the highest profile and the largest number of users – but this doesn’t always...
by Shanelle Newton Clapham | 19 Apr, 2011 | Behavioural Analysis, Digital marketing strategy
I find myself giving a lot of advice to my international WWF colleagues about where to start when designing a digital strategy and getting it implemented, so I thought I would share some of those learning’s here. Always start with data Data is your best friend,...
by Shanelle Newton Clapham | 5 Apr, 2011 | Search Marketing
It has been a few weeks since my last post as I had a week of people management training in Hanoi, Vietnam with a company called, Better Future – whose philosophy is inspiring, they aim to change the world by mixing sustainability and corporate & social...
