It’s confirmed – your older donors ARE ONLINE!
Thanks, we promise this research will be interesting to you
This research and report absolutely confirms that older Australians (and donors) ARE ONLINE. They’re in Facebook. They are voracious email users. They are using online banking, play games on their phones, and shop online. Some of them are even using Apple and Google Pay, and Siri. They do just about everything via mobile device.
Now you just have to consider whether or not you will adjust any of your fundraising tactics to take advantage of this, or not?
If you want to talk more about it, please get in touch with Shanelle on ask.us@parachutedigital.com.au or call (02) 9188 4493