Shanelle – Founder and Director

Our fearless leader is a Digital Fundraising Legend. She’s no-bull, no-nonsense, no guts/no glory type of myth turned real, who you want in your corner fighting for your fundraising campaigns.

Want to try something new or get a new project off the ground? You call Shanelle. Want to do something different to what everyone else is doing? You call Shanelle. Have steep targets and need a strategy that focuses on delivering actual donors and revenue and not just great engagement? You call Shanelle.

She is upfront with clients that her digital fundraising strategies may well challenge the way they view the online landscape, but she has integrity and will always recommend the best plan to achieve your goals.

Shanelle  has worked to transform digital experiences for many of the largest organisations in Australia and the world including; The World Wildlife Fund (WWF), Surf Life Saving, Plunket, Save the Children, White Ribbon, The Wilderness Society, Oxfam, The Heart Foundation, Plan International, Variety, Mission Australia, University of NSW, The Mater Hospital and more. She is ridiculously generous with her knowledge, exhausting with her enthusiasm (ask her team!) and downright brilliant.

When she’s not enthusiastically exploring and innovating in the digital fundraising landscape, she’s travelling the globe and partial to the odd Friday afternoon boogie, smelly cheese and vats of wine, sprinkled with sips of tequila.

Shanelle’s favourite charity is ActionAid because she is a feminist and her sweet spot is donor onboarding journeys.

Mamta – Director

Mamta is that intriguing mix of technical skill and creative flair. She’s a digital purist who literally lives and breathes the behaviour we tell charities that their donors will respond to. Her all-rounder knowledge and practical skills is why she is now leading as our Director of Strategy & Delivery – ensuring we’re constantly innovating and delivering the best results for our clients’ digi campaigns.

Over the years,  and despite what the digital and real world has thrown at us, Mamta has created and delivered wildly successful lead gen, p2p, cash appeals and RG acquisition outings, and retention strategies and comms that have resulted in millions of $$ raised for orgs in Aus & NZ, and the acquisition for 500,000+ new leads, supporters, donors & event participants.

She’s a strategist, writer and producer all in one, able to manoeuvre between crafting compelling copy for your appeal landing page, harnessing SMS to get the most out of your p2p fundraisers, driving high volume & low CPL for your Facebook acquisition campaign, to implementing complex marketing automation workflows to nurture supporters into donors & doers.

She also loves a yarn – working the DigiRaise, FIA, FINZ and webinar circuits – as well as mentoring digital talent.

Fun is her middle name and you’ll always find her singing, dancing, yogaing, hiking, travelling, studying something random, and just having an all-round good time.

Mamta changes her favourite charity with every new project. Her sweet spot is strategy, content marketing, mentoring, acquisition, and digital advertising.

Marcos – Head of Tech

Everybody loves Marcos. Everybody. Our team, our clients, his mum… EVERYONE. And what’s not to love?

He has the double whammy of being both technical and creative, and we don’t know how he does it. He will set up your automations and integrations with ease. He’s great with all things tech and can solve all your complicated questions, while setting up all your platforms for SUCCESS. And he is a brilliant mentor – gently and patiently coaching your team (and ours) through every step of a project.

Marcos joins Patricia in adding Latin flare to the Parachute Digital production team. More importantly, he also brings a wealth of fundraising experience with 9 years of digital expertise under his belt. As well as being an intercontinental fundraiser Marcos also boasts an Honours Degree in Business and is an experienced statistical analyst and programmer (aka data geek).

He came to Australia to experience life in a new country and to brush up on his surfing (waves not web). He’s also ridiculously gifted musically and artistically. We’d hate him if we didn’t already love him.

His favourite charity is (of course) UNICEF but he’s looking for an Aussie org to fall in love with – it could be you!

Liv – Digital Consultant

Our multi-lingual, multi-tasking, bright-eyed, bushy-tailed Brit superstar, Liv, brings 8 years’ from media agencies and 4 years of fundraising experience to campaigns. She’s your go-to lady if you need a solid strategy executed in record time – and she won’t shy away from keeping you on task and deadline to get your campaign rocking ‘n’ rolling.

Liv is fascinated by audience insights and creates strategies with user experience and audience persona front and centre, while testing new channels and targeting tactics. She’s worked on wide-range of campaigns across the UK & now Aus, including healthcare & nursing recruitment, lead gen, donor acquisition, appeals and brand awareness integrating online and offline channels together.

Liv’s a rescue dog mum who spends her spare time sniffing out live music gigs, running and reading erratically.

We love Liv. You will, too.

Animals, refugees & women’s rights are Liv’s jam.

Brooke – Digital Consultant

Brooke doesn’t chase vanity metrics. Over a decade in comms and marketing, across government, commercial media, agency, and the NFP sector, has taught her that engagement means nothing if it’s not converting to donors and revenue.

Her focus is simple: strategies built to hit the target, developed hand-in-hand with clients who are ready to do the work to get there.

 She’s not interested in doing more for the sake of it. Quality over quantity, always. If something isn’t earning its place in the strategy, it goes.

Brooke isn’t afraid to challenge the way orgs have always done things. Running a campaign the same way for three years because “it’s always worked” isn’t a strategy, it’s a habit. She’ll push for something that hasn’t been tried yet. 

She’s most passionate about health charities, and organisations in the domestic violence and homelessness space – often smaller ones, where every dollar and every decision counts.

Bruce – Content Producer

Bruce has been around Parachute in some capacity since the beginning crafting copy that converts for our clients.

He was also the Fundraising Manager for R U OK? for 5 years. In that time he transformed their Community Fundraising and created and grew K’s For R U OK? raising $1 million between 2020-2024.

His speciality is story telling, particularly long-form – there’s nothing he likes more than crafting a retention journey that highlights an organisation from all of its angles.

Fun fact – Bruce – loves music as much as words – just ask him about DJ Meat Tray!

Shikha – Paid Media Producer

Shikha started out studying chemistry, but as digital marketing took off, she found herself drawn in and has never looked back.

Since then, she has worked across a wide range of industries – SaaS, universities, edtech, product, and ecommerce – along with in-house revenue generation and lead-gen roles at Autodesk and Ziff Davis before joining Parachute.

Shikha manages paid social (Meta) and paid search (Google Ads) campaigns primarily for nonprofit clients, and there’s nothing that gives her more satisfaction than seeing paid media efforts translate into real revenue for the causes I work with. 

When she’s not knee-deep in campaign data, you’ll find Shikha travelling and exploring ancient historical places and different cultures, cooking cuisines from places she’s travelled to, or sewing, embroidering, and upcycling old clothes. 

Mandy – Digital Designer

Mandy is a passionate designer with more than 30 years of experience turning ideas into simple, engaging digital experiences for web and mobile.

She considers it a privilege working with not-for-profits, creating meaningful digital experiences that help bring their stories, causes and campaigns to life.

Mandy loves solving creative challenges, sweating the small stuff and working with great people to bring ideas to life.

A quiet achiever and always comfortable when the pressure’s on, especially when there’s a deadline to beat!

Fun fact – Mandy hates getting her picture taken and has managed to avoid cameras for over 20 years. This may, or may not, be the last photo taken of her.

Ashish – Paid Digital Producer

Ashish has been in performance marketing for six-plus years now, working across SaaS, ecommerce, universities, and consumer brands.

He’s managed budgets up to $1M annually for brands like Casio, Lacoste, Hisense, and CP Plus, and helped Lacoste grow D2C revenue 8x in three months.

These days he’s running paid social and paid search Meta and Google Ads that drive digital advocacy and fundraising campaigns. 

Lately he’s been especially into AI automation and loves finding ways to take tasks that used to eat up 8-10 hours and cut them down to half, sometimes a quarter, so the team has more room for actual strategy instead of repetitive work.

He also enjoys building small internal tools and applications that solve one specific, useful problem for the team.

Fun fact: When he’s not buried in campaign data you can find Ashish planning his next trip, out on a bike ride, or climbing something he probably shouldn’t be.