Digital Marketing Blog
Values based communications
I’ve done a lot of work on my personal and business values based on the guidance of Dr John...
Beacons bring the digital & real worlds together
It's easy for an organisation to say "I want to build a mobile app". It's another thing entirely...
Social media is not real life
Facebook has killed our curiosity It was supposed to be my 20 year High School Reunion on Saturday...
How charities can use NFC in their mobile fundraising
In Australia, NFC technology is not being utilised for mobile payments as well as it should be....
Stick to the (digital) strategy
I'm not a big fan of writing long, fancy strategy documents because in my experience nobody sticks...
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