Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re...
This article was first published in F&P Magazine I don’t know where I was when I first heard the term “Content is King”, but it was around circa 2007 when I had already been a digital marketer for about 3-4 years. In recent years I’ve seen the expression expand...
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
Give the people what they want The key to Writing webpages that convert is to know how people behave online. Content must immediately appear to answer the user's question or meet their expectation otherwise the default behaviour is to hit the back button. To create a...
If your business is wanting to embark on a Search Engine Optimisation (SEO) digital marketing strategy and needs to keep consulting costs down, you could start some of the keyword research yourselves using Google's helpful and free search tools. Google and other...
Last week I was putting together a tactical digital media and marketing plan for a retailer and I thought I'd share some ways that businesses can use their Google Adwords paid search campaign budget to expand into new channels and find potential new audiences. Google...
When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google's search engine is a robot and optimising a website for a robot...
One of my clients is experiencing a lull in the number of enquiries and sales their business is receiving and naturally, they want to turn this around. Because the majority of their business is driven through search engine marketing (SEM), better known as paid search...
Bruce Clay is one of the leading, global authorities on search engine optimisation (SEO). Today Bruce Clay said that "SEO never ends … and it will get harder and more interesting". When clients contact me wanting to know how SEO can help drive traffic to their...
It seems that Google is now selling paid pins or sponsored links in Google Maps on mobile. I was on my way to Bruce Clay's SEO training in Sydney city and I had to get off the bus a few blocks from where I needed to be, so I looked up the Marriot Hotel, Pitt...
I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present,...
To be honest, this was not something that I had considered before but John Lynch from www.entrepreneur.com has convinced me that I definitely need to consider how Siri might change how we think about SEO for websites. John has raised, "could iPhone 4S Siri change the...
Search engine marketing, often known as SEM or PPC (pay per click) or just simply Paid Search, uses a variety of acronyms, that each represents a measurement or bidding strategy. I’ve tried to break them down and explain them below. Cost per click (CPC$) - When...
Search engine marketing (SEM) is a discipline whereby search marketing professionals negotiate their way through a bidding exchange (for example, Google Adwords). Each professional tries to ensure their client’s brand shows up (ranks) on page 1 of Google’s search...
SEM means Search Engine Marketing. It is often called PPC – Pay Per Click or Paid Search or often it has now been reduced to “adwords” as in Google Adwords. In my and many digital strategist’s opinion, search marketing is the most cost effective online marketing...