We’ve seen a few blogs around lately about the effectiveness of ‘ugly’ ads in mainstream advertising and thought we’d share our learnings from the Parachute wheelhouse on the topic. Firstly, what do we mean by ugly ads? They’re ads that are designed to get...
India has banned it. US is on the brink of doing the same, and Canada and parts of the EU has banned their government employees from using it. But Aussies (for now) still love it. And no matter how governments feel about it, you probably haven’t been able to ignore...
Apple have released iOS 14.5 and the impact of Facebook advertising is significant. As a result of Apple’s update, Facebook have decided to make fundamental changes to their platform for all users, regardless of device or operating system. Facebook have been quite...
Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re...
The demise of email marketing has been foretold possibly since email marketing took its first breath in 1978. And while I’m still yet to see it pass, there can be no doubt that it is in a state of decline. A 2019 report from Campaign Monitor notes average open and...
If you’re running social ads for your organisation, firstly, congrats, you are DEFINITELY not alone. If you’re not, that’s probably a discussion you should have with us separately. (Seriously, get in touch.) Social advertising is prevalent across all industries, and...
It seems that every charity with a regular giving program wants to use Facebook advertising to increase their supporter base and generate new RG leads. We’ve all seen the success stories at conferences – but the flops don’t get the same exposure. So when F&P asked...
Every now and again I feel a little overwhelmed with digital. While an amazing space to innovate, sometimes, like with any other platform, the churn and burn can feel mundane and run-of-the-mill. And having worked in the space for almost 10 years now, while I’ve seen...
I’ve got a confession to make. Even though at Parachute Digital I am the bread and butter that will create and hold your social media marketing campaign together, I don’t have a personal Facebook account. Nope, deactivated it almost a year ago. The choice was hard –...
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
Facebook has killed our curiosity It was supposed to be my 20 year High School Reunion on Saturday night, but it was cancelled due to lack of numbers. Out of 104 people in my graduating year, only 11 registered for the reunion. I found myself wondering why? Apparently...
Last week my husband noticed these Ebola donation ads on Facebook's mobile app. A couple of days later I saw the same thing on my Facebook mobile app. I've since seen it on Facebook's desktop website. When going through the donation process, it appears that Facebook...
Maybe Facebook can be a fundraising channel As recently as last week I wrote a blog advising that Social Media is not a strong fundraising channel, unless it is linked to a peer to peer fundraising campaign like Movember or Jump Rope for Heart or World's Greatest...
There’s nothing more inspiring to me than when a not for profit uses a common social media trend and turns it around to do something positive. This is exactly what “Water is life” did in their First World Problems Campaign First World Problems Hashtag To give some...
Far be it for little old me to challenge the almighty, powerful Google, but just because we've put a name to it, ZMOT, doesn't mean its new. The Zero Moment of Truth (ZMOT) is the name given to consumer's online research before they try or buy a product. They're not...