Ready, set, go. Have you ever been to an ecommerce site, like an airline or hotel finder, checked the prices and when you returned to make your booking found that the prices had gone up? Or, have you found that you’ve gone to book a rail or air ticket a few days...
Far be it for little old me to challenge the almighty, powerful Google, but just because we've put a name to it, ZMOT, doesn't mean its new. The Zero Moment of Truth (ZMOT) is the name given to consumer's online research before they try or buy a product. They're not...
As I've said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...