Don’t forget about mobile Mobile donating is a way for supporters to donate to an organisation through a mobile device. At present, the most popular means for mobile donating, in terms of volume, comes in through SMS. Inbound SMS – which is usually achieved using...
I’ve now seen two charities use outdoor advertising and NFC technology to encourage a PayPass $1.99 donation from people who engage with the ad. Last year the Melanoma Institute had a very clever outdoor digital installation that responded to a tap donation. And this...
Are you an emoji addict? I'd never seen emoticons or emoji ✈️ 📱 😉 used for anything except to support, enhance or convey an emotion (or just be silly). Then I got a flyer from Pizza makers Dominos. Buy your next pizza with an emoji Dominos are giving their customers a...
Fundraising via SMS does work SMS is a viable fundraising channel - but it's not a big revenue driver in terms of volume. Like all channels, SMS as a revenue driver will depend on a number of variables. How current your list of supporters is (current in terms...
Use a pin drop in mobile maps When you’re using the Google Maps app, you are a captive audience. You need it to get where you’re going. So if I am St Vincent de Paul and I have a shop near where you’re going, I want you to see my shop for the whole duration of your...
It's easy for an organisation to say "I want to build a mobile app". It's another thing entirely to build an app that has a purpose and that supporters actually want to use. This is an issue that we find a lot in the digital marketing and fundraising space. We saw it...
In Australia, NFC technology is not being utilised for mobile payments as well as it should be. This is our opportunity to truly integrate our real world with our digital world. What is NFC? So what is NFC technology? Near Field Communication and you're already using...
Making email work well for mobile We've been designing some mobile responsive email templates for some of our clients and in testing we came across our first instance in different email tools responding differently on mobile in their respective email apps. Mobile...
I was right! Last week I was in a meeting at the University of New South Wales and a broad sweeping statement was made that "within 2 years the tablet computer will have replaced the PC with university students". I rejected this statement, suggesting that perhaps the...
Far be it for little old me to challenge the almighty, powerful Google, but just because we've put a name to it, ZMOT, doesn't mean its new. The Zero Moment of Truth (ZMOT) is the name given to consumer's online research before they try or buy a product. They're not...
If you're a Marketer reading this, I imagine that you would be pretty satisfied with an annual year on year growth of 26% to your total revenue. PayPal Australia reports that donations made online has grown 26% in the last 12 months, pretty good industry growth by...
It's no secret that the design and layout of websites has had to evolve with the rise of tablet and smartphone digital devices that are now connected to the internet. We're already seeing incredible statistics of smartphone and tablet penetration in Australia, 68% of...
You've probably heard technology rumours about consumers soon having the capability to use their mobile phone like a credit card. You may also have read about Google Wallet (I wrote about it over a year ago and we're still not seeing much consumer usage yet and I...
For retail clients, especially those clients with bricks and mortar stores, venues or locations, I have been strongly recommending incorporating a mobile marketing SMS campaign to integrate their digital marketing with what they're doing in store at the point of sale....
For me, the competition within the smartphone market place has more to do with brand loyalty and personal brand association than it does with the actual features and functionality of the mobile device. Of course some products are superior to others in terms of...