We’ve seen a few blogs around lately about the effectiveness of ‘ugly’ ads in mainstream advertising and thought we’d share our learnings from the Parachute wheelhouse on the topic. Firstly, what do we mean by ugly ads? They’re ads that are designed to get...
Did you make any promises to yourself when the clock ticked over to 2024? Did you commit to a new exercise regime, personal well-being, healthy eating and financial frugality or was it a case of “Meh. Who cares?” This year I took a gentle and sensible approach to New...
As you probably and unavoidably saw, Donald Trump was indicted for a fourth time last week. Earlier this month he pleaded not guilty to charges of conspiracy to defraud the United States. A day after he was indicted for the third time, his team sent an email to...
Fundraising traditions often suggest that there are two optimal periods for appeals each year: tax time and Christmas. While concrete evidence supporting these specific dates may be scarce, it remains a widespread practice among charities across our shores to launch...
If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI. It was trained on a massive amount of text data using a deep neural network architecture called...
India has banned it. US is on the brink of doing the same, and Canada and parts of the EU has banned their government employees from using it. But Aussies (for now) still love it. And no matter how governments feel about it, you probably haven’t been able to ignore...
Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink by some of the digital fundraising...
Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You might be thinking WTF if you have missed all the Google blasts and digital news, but it’s true. From July 2023 Google Analytics...
Every lead you engage with has the potential to be extremely valuable to your charity. Learn to identify the lifetime value of your supporters.
Fundraising or brand first? This is the question on many organisations' lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars so all...
Apple have released iOS 14.5 and the impact of Facebook advertising is significant. As a result of Apple’s update, Facebook have decided to make fundamental changes to their platform for all users, regardless of device or operating system. Facebook have been quite...
Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re...
Direct to Digital - Monthly Donor Acquisition In the last couple of months I've noticed several charities asking me to make a monthly donation online, via an ad or email. This is a very cool thing indeed. I've seen Greenpeace, the Climate Council and ACF each ask me...
So, you wanna win with content, huh? Great! So many orgs push their budget into paid advertising – SEM or social. Don’t get me wrong, they are telling great stories and sharing great content on these channels. But they are missing out on optimising they’re wonderful...
I want to talk about the similarities (and differences) between the experiences and expectations of people that sign up to a subscription and people that make a monthly donation to a charity. both selected your organisation or product because they believed it matched...