What is Discord? A quick search on your favourite search engine will tell you it's a free chat service for gamers, using both instant messaging and VoIP (Voice over Internet Protocol). The reality is a defining platform for connection between groups, cohorts, and...
*N.B. The above image from ActionAid is one of the concepts we put forward - it's not what they decided to go with. But I love the sentiment :) I’m a marketeer, so I love nothing more than clever copy and an ad or message that gets straight into the heart of the...
This picture of my niece, interacting with a shop front window image, got me thinking about the virtual world we live in. I've also been shopping for a new TV with this same niece and seen her walk up to a plasma screen and wave her arms around...
Part of what I do is enlighten businesses about how they can use digital systems and technology to streamline their operating processes, automate their systems and reduce their costs through creating virtual experiences as well as eliminating the duplication of effort...
I love ComScore, the data they provide me as a digital marketing strategist and how they share their information in such a non-fuss, straight-forward way. I'm a big fan and I've blogged often using their data for evidence and today is no exception. I'll keep it...
This article is a regurgitation of a christmas campaign post from James Duthie of Online Marketing Banter - from 2011, but I thought it still has some great ideas for what retail businesses can do to bring their digital content in line with their offline Christmas ad...
I've heard many people laughing about the incredible number of cat content on the internet. According to Hardip in Yahoo Answers from 2010, there were 110,952 cat videos on YouTube. I'm sure this has grown exponentially in the last 2 years. I'm not much of a cat...
I love it when I hear stories of brand's who embrace their consumer advocates. In this example, a young English kid, Nick Haley, decided that the song "Music Is My Hot, Hot Sex" by Cansei de Ser Sexy (meaning "tired of being sexy" in Portugese) was the perfect sound...
I love that the walkman and now the ipod gave us a soundtrack to our lives but now we are on the verge of Google's new "Glass" project possibly giving us a fly on the wall account of our lives. Of course both the walkman and Google's glass require you to actively...
I have been advocating content marketing for over a year in this blog and this week I had the good fortune to learn of a brilliant example of web video and digital content when I saw a presentation from the Executive Creative Director, Damon Stapleton and Executive...
Kirby Ferguson has created a 4 part series called Everything is a Remix. Any attempt at a description of this series will not do it justice so I encourage you to invest the 45-50 minutes to watch the 4 episodes for yourself. I've chosen to show Part 3 of...
I love Flipboard the iPad magazine - it pulls in all of my RSS feeds and I can read it in a magazine format, much more visually appealing than plain text through an RSS reader but the new Facebook Flipbook is pretty cool too, for advertisers at least. Basically, you...
I'm always looking for inspiration - in my personal life as well as professionally, and I'm often surprised to find that the most profound and inspiring things are often very simple. The pure simplicity of the message I'm going to share with you now is a tribute to...
I was watching TV tonight and a little light bulb went off when I was watching Hungry Jacks latest TV commercial for the stunner deal (a burger, fries, drink and sundae). I think I've seen the ad once before but I just realised that Hungry Jacks was using the social...
This discovery is about 6 months old but it doesn't mean it doesn't fit the profile of Cool Stuff Online. The Dalai Lama, Tibet's spiritual leader in exile, was planning on attending Archbishop Desmond Tutu's Inaugural Peace Lecture in Cape Town, South Africa on 8th...