As I've said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...
I have good news for Wordpress users (people who have a blog or website powered by the open source [free] website content management system [CMS] called Wordpress)! You can get rid of spam from your website comments. Akismet is the answer. I was getting at least...
When you visit a website that requires you to login, do you sometimes use the option to login with your Facebook or Twitter social media login? Do you, and your friends and other online users, realise that when you choose to use your social media login to login to a...
I was at a work Christmas party last night and the conversation turned to parenting and my big boss (my boss', boss', boss) was saying what a painful experience [he used another descriptive term] he was having with his 13 year old daughter. She was becoming a woman in...
The last 3 days of my life I have spent learning about the brain - or the mind, depending on how you like to look at it. I have listened to neuro scientists - both practicing, researchers and academics; psychiatrists; Buddhists; mental health sufferers - such as...
I know this is considered to be a dry and boring subject, so I'll try to keep it short, but email opt in and spam compliance for email marketing is absolutely mandatory - legally, ethically and responsibly. I come across this problem a lot in my professional career as...
Given the nature of our craft (digital or online marketing), the digital or technology aspect involved in engaging, attracting, converting and transacting online or through mobile devices means that we are constantly collecting and sometimes storing our customer's...
I'm a big believer in training. I don't do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don't necessarily need the type of training that I can provide, but I make sure...
Personal details are exactly that, personal. We all want confidence that when we provide our personal details or our credit card details online that its secure. The Privacy Act is here to help us, digital professionals must do the rest.