Apple have released iOS 14.5 and the impact of Facebook advertising is significant. As a result of Apple’s update, Facebook have decided to make fundamental changes to their platform for all users, regardless of device or operating system. Facebook have been quite...
Creative Message Testing What does your target audience respond best to? Before your next appeal or campaign, you should try some message testing to get the call to action just right for your donors and supporters. Message testing can be done very quickly and easily...
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
Remarketing, Retargeting or whatever you call it ‘Remarketing’ is the use of display online advertising (usually banner ads or any kind of visual ad placement - Facebook ads are included in display advertising) to re-market to, or re-target, people who have already...
Last week I was putting together a tactical digital media and marketing plan for a retailer and I thought I'd share some ways that businesses can use their Google Adwords paid search campaign budget to expand into new channels and find potential new audiences. Google...
Nielsen Online measurement giant must be happy when the likes of Google and Facebook are commissioning them to conduct research on their behalf. That research showing definitively that consumers remember ad campaigns better when they see it across multiple platforms...
I love Flipboard the iPad magazine - it pulls in all of my RSS feeds and I can read it in a magazine format, much more visually appealing than plain text through an RSS reader but the new Facebook Flipbook is pretty cool too, for advertisers at least. Basically, you...
There are 5 main digital media channels where you can purchase online and mobile media. Display banner ads in their various forms and paid search engine marketing are currently the largest form of online advertising. Traditionally display banner ads have been bought...
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and 2010. In the early noughties, online marketing used to just mean websites in any form, some email marketing, paid search or PPC (driven largely by Yahoo Search Marketing in...
When you think of Bing search engine, do you think Jay-Z? No? Me neither. That's why this campaign is so brilliant. I wish I had been living in the states when this campaign launched in 2010, I would have loved to marvel at its simplicity but incredible complexity of...
I recently heard Jeffrey Cole speak for the first time. I wanted to share some of his ideas that I agree with. Jeffrey Cole thinks that the "tablet" but more specifically, the iPad is the biggest revolution in the digital world. He states that the reason the tablet is...
I've said it before, the display online advertising industry is still growing - search is an incredible marketing and lead generation tool, but nothing can better project your brand online than rich media display ads (often expandable and page takeover banner...
Regular readers of my blog will notice that I reference ComScore a lot - I love the data they provide and I believe them to be one of the brightest and most insightful online resources available. ComScore have just acquired a company called AdXpose and while this...
For those of you who are not initiated into the world of online display advertising this may seem like another language so I'll keep it in the simplest of forms for you. The banner ads that you are used to seeing on news websites are known as display advertising. In...