We’ve seen a few blogs around lately about the effectiveness of ‘ugly’ ads in mainstream advertising and thought we’d share our learnings from the Parachute wheelhouse on the topic. Firstly, what do we mean by ugly ads? They’re ads that are designed to get...
India has banned it. US is on the brink of doing the same, and Canada and parts of the EU has banned their government employees from using it. But Aussies (for now) still love it. And no matter how governments feel about it, you probably haven’t been able to ignore...
So, you wanna win with content, huh? Great! So many orgs push their budget into paid advertising – SEM or social. Don’t get me wrong, they are telling great stories and sharing great content on these channels. But they are missing out on optimising they’re wonderful...
This article was first published in F&P Magazine I don’t know where I was when I first heard the term “Content is King”, but it was around circa 2007 when I had already been a digital marketer for about 3-4 years. In recent years I’ve seen the expression expand...
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
You need a values match for long term support I've built my business on the proposition that organisations should promote their values through stories that demonstrate their work and what they stand for. By doing this we match the organisation's values to people who...
I’ve done a lot of work on my personal and business values based on the guidance of Dr John Demartini but today I did a workshop with Mark from Common Cause Australia and he’s forced me to look at myself and my audience in a new light. Digital content built on the...
Greenpeace has done it again. Great content is fundamental to digital campaign success. If you have a story that people want to share, the internet offers an almost infinite distribution channel. Greenpeace has created compelling content and used the media and their...
Stories are a part of human nature. We all love to hear a good story whether it is through movies, books or from family or friends. That's why I am a strong believer that organisations needs to tell great stories and by doing so they will appeal to people's emotions...
Anchorman2 has been doing some really creative marketing for the upcoming release. I'm really enjoying the effort that Paramount Pictures have gone to in the marketing of Anchorman2. Creative marketing strategy from Paramount Whether or not you're a fan of the actual...
Living in 2013, your personal life must have been blessed by technology. I imagine that you're very attached to your electricity, and thus your heating, cooling, television, radio, computer and mobile phone. I'm sure that you feel the internet has enriched your life,...
Zan Rowe from Triple J mornings is one of my favourite interviewers. I think she's incredibly adept at asking tough questions, in a very gentle way. She is considered and knowledgeable about the people she interviews and her "take 5" interviews on Friday mornings are...
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
I've spent most of the last 3 months of my career building my digital marketing consulting business in Sydney, and I'm loving it! So as to cement myself as a sought after Digital Marketing Consultant and strategist in Sydney, I've been: creating packages for website...
My husband Bruce and I have just enjoyed a wonderful little road trip holiday is gorgeous and delicious Tasmania. This is our 2nd campervan trip to Tassie, our first was in 2009 when we had a little longer (7 nights), but they have both been thoroughly enjoyable. But...