Digital Marketing Blog
Stick to the (digital) strategy
I'm not a big fan of writing long, fancy strategy documents because in my experience nobody sticks...
Payment options on Donation pages
Give your donor options One of the unwritten rules of fundraising (although I'm writing them here)...
Pre-populate your form fields
Pre-populate your donation form fields and you will give your donor less reasons not to complete...
Mobile friendly keyboards
Easy to use numeric keyboards on mobile One of the best things you can do to make your donation...
If your objective is acquisition, focus on retention first
The biggest revenue problem most organisations have is not being able to retain their supporters...
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