Digital Marketing Blog
Text, trust and transparency
Why charities are going back to full URLs in SMS messages SMS remains one of the most effective...
Is Matched Giving Harming Your Cause?
We know it works, but it's being so over-used by charities that we predict it's going to STOP...
The art of laughing at yourself
For charities tackling serious and often heart-wrenching issues, humour might seem out of reach –...
Bequests: The Future of Giving
“What you leave behind is not what is engraved in stone monuments, but what is woven into the...
The good, the bad and the ugly of Trump’s international aid freeze…
... And what you can do about it While there may be a slight possibility (very small) that there...
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