Digital Marketing Blog
The challenges of designing an online platform for internationalisation
If you have an online business, there are huge opportunities to go global. It may be a little...
Online Ratings & Reviews influence the Zero Moment of Truth for consumer purchase decisions
Far be it for little old me to challenge the almighty, powerful Google, but just because we've put...
Constant connectivity has spawned a virtual mobile shopping world
This picture of my niece, interacting with a shop front window image, got...
You can never test too much
Yesterday should have been a great day for me and my business, but alas it wasn't to be. ...
Digital communication fragmentation
Last week a friend complained to me that I hadn't got back to her after she left me a message. I...
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