Digital Marketing Blog
So many acronyms in digital media – a glossary of terms to help you get started
I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to folk new to the digital media industry.
You can use these as a glossary of digital media and media planning and buying terms.
Optimising for Google Instant Search
Reading an interview with Iain McDonald of Amnesia Razorfish, Iain seems like a very switched on guy and during an interview with Digital Ministry he was asked what he thought of the current digital media market. He had a very interesting insight into the future.
Brand damaging display advertising placements
If you’re buying premium placements where you have specifically selected the website or the actual pages that your ad will run on, there is a much lower risk of damaging content published alongside your ad, unless it is an editorial article on a news site, which would just be plain back luck. If however, you’re buying low cost, run of network or cost per click activity, or buying on networks with international websites where you have opted for “Australian eyeballs” and IP targeting, you may get caught out with your brand in a less than ideal situation.
Email usage moving to mobile and iPad usage highest at night
I am always interested in the new statistics and trends emerging in digital communications – ComScore has released the Top 10 Mobile Trends of 2010 and the two trends that interested me most were:
#5 – Email Shifts to the Mobile Phone
#9 – iPad usage higher in the evenings.
Playing Devil’s Advocate – Google Social Search
Google now offers social search – meaning anyone you’ve connected with via Google will now see your posts, links, blog posts, photo’s, your ANYTHING, in their Google search results (if they’re logged in to Google).
So think before you type, because your online profile is getting bigger and better connected.
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