Digital Marketing Blog
Interesting digital trends around the web
New and interesting reads from within the digital world.
Is email still the cornerstone of every online marketing campaign?
Email has some new challengers trying to cut into its digital market share but email is still the cornerstone of any digital marketing campaign. Email is the ultimate online broadcast tool and will reach large audiences at a low cost.
Social & community tips from the experts
Non-profits have a supporter base of people that are engaged because they care about something bigger than themselves. This lends itself well to community and discussion.
For profit businesses are desperately trying to engage their customers, but the level of emotional engagement with a consumer brand is different to that of a moral or spiritual cause.
Corporate businesses would be smart to use social media to engage and to listen and facilitate their community of detractors and advocates to be a streamlined customer service tool.
Is this stealing intellectual property?
Google suspected that Bing was returning Google search results in the Bing search engine. So they set up a “test” to confirm that their suspicions were correct. Google’s official blog posted this article yesterday: Microsoft’s Bing uses Google search results – and denies it. I don’t know about you, but I think this is pretty embarrassing.
Social media and community building
Great interview with Danielle Brigida, Digital Marketing Manager at the American National Wildlife Federation about social media and communities for not-for-profits – http://nonprofitorgs.wordpress.com/2011/02/01/book-interview-nonprofit-example-of-social-media-excellence-national-wildlife-federation/
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