Digital Marketing Blog
Managing your customer database online
What are you doing to manage your customer database online? Do you have an email newsletter? How...
Eye tracking is an excellent tool for website usability testing
Have you seen the eye tracking heat maps that show how a user views a website? This technology has...
Getting an emotional connection through advertising
My blog post this morning is more of a rhetorical question and some meandering thoughts. Recently...
The rise of digital and online marketing channels
Digital marketing/ online marketing has grown considerably in the last decade between 2000 and...
Your Digital Strategy should use Social Media for Customer Service
I've recommended to many of my clients and colleagues that they should start using Social Media as...
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