Digital Marketing Blog
Does social networking make parenting harder?
I was at a work Christmas party last night and the conversation turned to parenting and my big...
Email marketing basics
Email marketing is probably the digital media channel that most businesses and consumers are most...
Managing your customer database online
What are you doing to manage your customer database online? Do you have an email newsletter? How...
Eye tracking is an excellent tool for website usability testing
Have you seen the eye tracking heat maps that show how a user views a website? This technology has...
Getting an emotional connection through advertising
My blog post this morning is more of a rhetorical question and some meandering thoughts. Recently...
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