Digital Marketing Blog
More reasons why I love the internet
It's my last day of work, in the office, for 4 weeks because I'm heading off to Vietnam for a...
IAB announces new UAP guidelines for online advertising in Australia
The UAP guidelines for standard display ad units specify the format (300x250, 728x90 etc), ad name...
So many acronyms in digital media – a glossary of terms to help you get started
I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to folk new to the digital media industry.
You can use these as a glossary of digital media and media planning and buying terms.
Optimising for Google Instant Search
Reading an interview with Iain McDonald of Amnesia Razorfish, Iain seems like a very switched on guy and during an interview with Digital Ministry he was asked what he thought of the current digital media market. He had a very interesting insight into the future.
Brand damaging display advertising placements
If you’re buying premium placements where you have specifically selected the website or the actual pages that your ad will run on, there is a much lower risk of damaging content published alongside your ad, unless it is an editorial article on a news site, which would just be plain back luck. If however, you’re buying low cost, run of network or cost per click activity, or buying on networks with international websites where you have opted for “Australian eyeballs” and IP targeting, you may get caught out with your brand in a less than ideal situation.
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