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Digital Marketing Blog

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Behavioural Analysis
Branding online
Content is King
Content marketing
Cool stuff online
Digital fundraising online giving
Digital marketing strategy
Digital Marketing Training
Donor Care
eCommerce
Email marketing
Integrated Marketing
Mobile Marketing
Necessary boring bits
Online Advertising
Opinion
Research & Trends
Search Marketing
Social media marketing
User experience
Web Inspiration
Website Testing

AR, Voice Search + Blockchain :: Digital Innovation in Fundraising

Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you: Develop new products for your clients, beneficiaries…

Read More

ChatGPT For Charities: A Guide

If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI. It was trained on…

Read More

Does Your Charity Need TikTok? (Or Do You Just Want It?)

India has banned it. US is on the brink of doing the same, and Canada and parts of the EU has banned their government employees from using it. But Aussies (for now) still love it. And no matter how governments…

Read More

Wrap Your Donors in Paper, Digital and Care

I love paper. I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM. Fundraising, is a…

Read More

Cool Digital Fundraising That’s Making Our Bells Jingle in December

Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink…

Read More

Making the Switch to Google Analytics 4

Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You  might be thinking WTF if you have missed all the Google blasts and digital…

Read More

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All the things!
Behavioural Analysis
Branding online
Content is King
Content marketing
Cool stuff online
Digital fundraising online giving
Digital marketing strategy
Digital Marketing Training
Donor Care
eCommerce
Email marketing
Integrated Marketing
Mobile Marketing
Necessary boring bits
Online Advertising
Opinion
Research & Trends
Search Marketing
Social media marketing
User experience
Web Inspiration
Website Testing

AR, Voice Search + Blockchain :: Digital Innovation in Fundraising

Parachute Digital is already well known for innovation in digital fundraising, but what you probably don’t know about us is that we do ANYTHING digital for a not-for-profit organisation. We can help you: Develop new products for your clients, beneficiaries…

Read More >>

ChatGPT For Charities: A Guide

If you have been living in a bubble and don’t know what ChatGPT is, it is an interactive (chat-like) application based on a large language model (LLM) developed by OpenAI. It was trained on…

Read More >>

Does Your Charity Need TikTok? (Or Do You Just Want It?)

India has banned it. US is on the brink of doing the same, and Canada and parts of the EU has banned their government employees from using it. But Aussies (for now) still love it. And no matter how governments…

Read More >>

Wrap Your Donors in Paper, Digital and Care

I love paper. I love holding it, folding it and even the smell of it. There’s nothing better than ripping open a box of Annual Reports and catching a whiff of the ink on that 80 GSM. Fundraising, is a…

Read More >>

Cool Digital Fundraising That’s Making Our Bells Jingle in December

Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink…

Read More >>

Making the Switch to Google Analytics 4

Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You  might be thinking WTF if you have missed all the Google blasts and digital…

Read More >>

Why not fix the leaky bucket?

Every lead you engage with has the potential to be extremely valuable to your charity. Learn to identify the lifetime value of your supporters.

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How to build an extraordinary campaign by switching your brand into overdrive

Fundraising or brand first? This is the question on many organisations’ lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of…

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Facebook is EVIL😈👺 and you know it

As a sector that works for ‘Love over Hate’ and Equality and dignity for everyone & knows that climate change is real and advocates to protect people’s mental health… CAN WE CONTINUE to prolifically use a platform like facebook that…

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