Parachute Blogs
Digital Marketing Blog
It's that special time of year again. Spreadsheets are multiplying. Someone in Finance has started saying "what can we cut?" And somewhere in your org, a line item labelled **"Professional Development"** is sitting at the bottom of the budget, looking…
A great appeal starts with a great case study (it also starts planning early). The most moving story in your program isn’t automatically the best fundraising asset. A great case study needs to do a very specific job: make a donor believe their gift, right now, changes something real. Find out how to get the best possible case study for your next appeal.
Two burning questions about Donor Retention that got us fired up after our DigiRaise presentation. Burning question 1: Why is fundraising addicted to acquisition when retention delivers the dollars? We work in the fundraising sector where: 60% or RG income…
At Parachute, we believe fundraising should do more than ask for money – it should move people to act. In 2024, we teamed up with World Animal Protection Australia to launch their first major push to acquire regular givers through…
Every scholarship GO Foundation funds changes the life of a First Nations student. But to reach more students, they needed to reach more supporters. And that’s where we came in – bringing creativity and hands-on support to strategically and sustainably…
... and why they’re outperforming traditional creative For years, brands have been told that great creative wins attention. And while that’s still true, something unexpected is happening across Meta campaigns: text-only ads – the simplest possible visual format – are…
It's that special time of year again. Spreadsheets are multiplying. Someone in Finance has started saying "what can we cut?" And somewhere in your org, a line item labelled **"Professional Development"** is sitting at the bottom of the budget, looking…
A great appeal starts with a great case study (it also starts planning early). The most moving story in your program isn’t automatically the best fundraising asset. A great case study needs to do a very specific job: make a donor believe their gift, right now, changes something real. Find out how to get the best possible case study for your next appeal.
Two burning questions about Donor Retention that got us fired up after our DigiRaise presentation. Burning question 1: Why is fundraising addicted to acquisition when retention delivers the dollars? We work in the fundraising sector where: 60% or RG income…
At Parachute, we believe fundraising should do more than ask for money – it should move people to act. In 2024, we teamed up with World Animal Protection Australia to launch their first major push to acquire regular givers through…
Every scholarship GO Foundation funds changes the life of a First Nations student. But to reach more students, they needed to reach more supporters. And that’s where we came in – bringing creativity and hands-on support to strategically and sustainably…
... and why they’re outperforming traditional creative For years, brands have been told that great creative wins attention. And while that’s still true, something unexpected is happening across Meta campaigns: text-only ads – the simplest possible visual format – are…
If you feel like every campaign demands twice the output in half the time, you’re not alone. That’s why so many fundraisers and marketers are turning to AI. But AI only works when you use it responsibly. When applied well,…
At Sacred Heart Mission, every donation counts – but one gift doesn’t tell the whole story. For years, the challenge was clear: many people donated once and never returned. The team knew that lasting impact required lasting connections. That’s when…
In 2024, RSPCA shook things up. For the first time ever, they launched a national Gifts in Wills (GiW) lead generation campaign, bringing together state teams, national MarComms and Philanthropy teams – and leaning on the expertise of Parachute. The…