by Shanelle Newton Clapham | 9 May, 2019 | Digital fundraising online giving, Digital marketing strategy
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting. And no it’s not using AI and pre-programmed conversations – it’s actual people having a text conversation – en mass! Adam Knobel, who worked on the YES! Marriage...
by Mamta Bhatt | 1 Feb, 2017 | Mobile Marketing
Don’t forget about mobile Mobile donating is a way for supporters to donate to an organisation through a mobile device. At present, the most popular means for mobile donating, in terms of volume, comes in through SMS. Inbound SMS – which is usually achieved using...
by Shanelle Newton Clapham | 16 Nov, 2015 | Digital fundraising online giving, Mobile Marketing
Fundraising via SMS does work SMS is a viable fundraising channel – but it’s not a big revenue driver in terms of volume. Like all channels, SMS as a revenue driver will depend on a number of variables. How current your list of supporters is...
by Shanelle Newton Clapham | 16 Oct, 2012 | Mobile Marketing
For retail clients, especially those clients with bricks and mortar stores, venues or locations, I have been strongly recommending incorporating a mobile marketing SMS campaign to integrate their digital marketing with what they’re doing in store at the point of...
by Shanelle Newton Clapham | 16 Jul, 2012 | Mobile Marketing
Mobile Marketing is growing incredibly fast because mobile internet usage has skyrocketed in the last 2 years and mobile devices such as smartphones and tablet computers are penetrating our population as though they were a disease. While I am making a joke, it is...
by Eddie O'Loughlin | 8 Nov, 2022 | Digital marketing strategy, Opinion
We all know the drill: it’s budget time and we need to invest big $ to make up for all the new supporters we lost in the last 12 months. The new campaign kicks off and it’s going so well! Low costs per lead or per acquisition, so exciting! But have we...
by Shanelle Newton Clapham | 24 May, 2022
Privacy POlicy On 29 April 2022 Our site and our digital marketing services Parachute Digital Pty Ltd (PD/we/us/our) provides digital marketing and fundraising consulting services. We collect and store personal information on users, including clients, students and...
by Mamta Bhatt | 4 Nov, 2019 | Content is King, Digital marketing strategy, Email marketing, Social media marketing, User experience
The demise of email marketing has been foretold possibly since email marketing took its first breath in 1978. And while I’m still yet to see it pass, there can be no doubt that it is in a state of decline. A 2019 report from Campaign Monitor notes average open and...
