by Shanelle Newton Clapham | 9 May, 2019 | Digital fundraising online giving, Digital marketing strategy
So I’ve got a new favourite digital campaigning and fundraising channel! Peer 2 Peer texting. And no it’s not using AI and pre-programmed conversations – it’s actual people having a text conversation – en mass! Adam Knobel, who worked on the YES! Marriage...
by Mamta Bhatt | 1 Feb, 2017 | Mobile Marketing
Don’t forget about mobile Mobile donating is a way for supporters to donate to an organisation through a mobile device. At present, the most popular means for mobile donating, in terms of volume, comes in through SMS. Inbound SMS – which is usually achieved using...
by Shanelle Newton Clapham | 16 Nov, 2015 | Digital fundraising online giving, Mobile Marketing
Fundraising via SMS does work SMS is a viable fundraising channel – but it’s not a big revenue driver in terms of volume. Like all channels, SMS as a revenue driver will depend on a number of variables. How current your list of supporters is...
by Shanelle Newton Clapham | 16 Oct, 2012 | Mobile Marketing
For retail clients, especially those clients with bricks and mortar stores, venues or locations, I have been strongly recommending incorporating a mobile marketing SMS campaign to integrate their digital marketing with what they’re doing in store at the point of...
by Shanelle Newton Clapham | 16 Jul, 2012 | Mobile Marketing
Mobile Marketing is growing incredibly fast because mobile internet usage has skyrocketed in the last 2 years and mobile devices such as smartphones and tablet computers are penetrating our population as though they were a disease. While I am making a joke, it is...
by Freye Lowery | 8 Jul, 2025 | Digital marketing strategy, Mobile Marketing, Research & Trends
Why charities are going back to full URLs in SMS messages SMS remains one of the most effective fundraising tools, with 98 per cent open rates and rapid response times. But public trust is waning, and regulators are paying close attention. In 2024, the Australian...
by Freye Lowery | 8 Jul, 2025 | Digital fundraising online giving, Digital marketing strategy, Opinion
We know it works, but it’s being so over-used by charities that we predict it’s going to STOP working. At times we have a bit of a ‘copycat’ industry where everyone jumps on a good idea. Now it seems that every appeal has a matched gift. EOFY...
by Eddie O'Loughlin | 8 Nov, 2022 | Digital marketing strategy, Opinion
We all know the drill: it’s budget time and we need to invest big $ to make up for all the new supporters we lost in the last 12 months. The new campaign kicks off and it’s going so well! Low costs per lead or per acquisition, so exciting! But have we...
by Shanelle Newton Clapham | 24 May, 2022
Privacy POlicy On 29 April 2022 Our site and our digital marketing services Parachute Digital Pty Ltd (PD/we/us/our) provides digital marketing and fundraising consulting services. We collect and store personal information on users, including clients, students and...
