by Bruce Clapham | 20 Sep, 2016 | Digital fundraising online giving, Opinion, Research & Trends
Donor behaviour online What do donors want online? Our research set out to determine what donors want in a website donation page as well as what they get. We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine...
by Bruce Clapham | 1 Sep, 2016 | Mobile Marketing
I’ve now seen two charities use outdoor advertising and NFC technology to encourage a PayPass $1.99 donation from people who engage with the ad. Last year the Melanoma Institute had a very clever outdoor digital installation that responded to a tap donation. And this...
by Bruce Clapham | 11 Aug, 2016 | Opinion, Research & Trends, User experience
Saying thank you to your donor after donating is common practice. But how do Australian charities say thank you online? In our Website Donation Pages Research, where we benchmarked 100 Australian donation pages, we’ve seen the good, the bad and the ugly ways of...
by Bruce Clapham | 7 Jul, 2016 | User experience
Building Emotion With Dark Images I learnt something new about building emotion with images recently. I love learning new stuff about user experience. I am an advocate of real photos for webpages over stock images or photoshoots. I want to be true to the story, so...
by Bruce Clapham | 27 May, 2016 | Content is King, Search Marketing
Give the people what they want The key to Writing webpages that convert is to know how people behave online. Content must immediately appear to answer the user’s question or meet their expectation otherwise the default behaviour is to hit the back button. To...
by Bruce Clapham | 25 Feb, 2016 | Opinion
Facebook Carousel Ads I’ve been seeing some great ads on Facebook for charities and startups alike, particularly using the carousel ads. I first saw it used by Act for Peace for their rations peer to peer campaign, which I know was a success for the new...
by Bruce Clapham | 11 Feb, 2016 | Opinion, Research & Trends
Less is More Less is more – you may have heard that before? This time it’s about form fields on donation pages. At our 2015 Donation Pages That Deliver breakfast events, we advised that you should keep the number of form fields to a minimum – 10 fields as a...
by Bruce Clapham | 20 Nov, 2015 | Opinion
Let’s be honest, I am not a Marketing Guru. Before I started working in Digital Marketing I didn’t have a clue about content marketing, or what the acronyms SEM or SEO stand for. Let alone how to use it. Digital Marketing for me didn’t mean much more than having a...
by Bruce Clapham | 23 Jul, 2015 | Research & Trends
Learn on the fly My thoughts just took off, after reading the Sydney Morning Herald this cold Sunday morning. In the coming years airlines will start using an algorithm calculating a customer’s value, writes Jamie Freed. An airline technology group has developed the...
by Bruce Clapham | 17 Jul, 2015 | Digital Marketing Training, Opinion
Loving learning I just finished reading 80/20 Sales and Marketing by Perry Marshall and was blown away, not only by the content of the book but also by the feeling of learning again and most importantly learning something that was not only of great interest to me but...
by Bruce Clapham | 12 May, 2014 | Email marketing
So you made a blunder? Don’t fret! We are all familiar with that sinking feeling when we’ve made a mistake in an email. If you’re a business, this feeling can be even worse as you start panicking about the damage to your brand reputation. So now you need to do some...
by Bruce Clapham | 23 Apr, 2014 | Content is King, Content marketing
Stories are a part of human nature. We all love to hear a good story whether it is through movies, books or from family or friends. That’s why I am a strong believer that organisations needs to tell great stories and by doing so they will appeal to...
by Bruce Clapham | 11 Mar, 2014 | Cool stuff online, Social media marketing
There’s nothing more inspiring to me than when a not for profit uses a common social media trend and turns it around to do something positive. This is exactly what “Water is life” did in their First World Problems Campaign First World Problems Hashtag To give some...
