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The art of laughing at yourself

by Freye Lowery | 22 Apr, 2025 | Content marketing, Fundraising, Web Inspiration

For charities tackling serious and often heart-wrenching issues, humour might seem out of reach – or even in bad taste. After all, who jokes about homelessness, food insecurity or racial injustice? Yet, in recent years, a few daring organisations have shown that a...

Bequests: The Future of Giving

by Freye Lowery | 27 Mar, 2025 | Digital fundraising online giving, Digital marketing strategy

“What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles Wise words from Pericles… the Athenian statesman, not the evil parrot in Scooby-Doo. A leader in Athens during its Golden Age, Pericles...

The good, the bad and the ugly of Trump’s international aid freeze…

by Freye Lowery | 27 Feb, 2025 | Digital fundraising online giving, Fundraising, Opinion

… And what you can do about it While there may be a slight possibility (very small) that there is some (not much) sense in Trump’s decision to freeze international aid (please bear with me). The act of simply pulling the rug out is likely to have change...

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