by Mamta Bhatt | 14 Dec, 2022 | Content is King, Cool stuff online, Digital marketing strategy, Research & Trends
Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink by some of the digital fundraising...
by Mamta Bhatt | 28 Aug, 2020 | Digital fundraising online giving, Digital marketing strategy, Search Marketing, Social media marketing
Remarketing is one of the best digital tactics, but grossly underused in the NFP space. Here’s why, and how, YOU should be doing it. Have you ever had the unnerving feeling that a brand is stalking you online? One minute you’re browsing your favourite clothing site or...
by Mamta Bhatt | 28 Apr, 2020 | Content is King, Content marketing, Digital marketing strategy
So, you wanna win with content, huh? Great! So many orgs push their budget into paid advertising – SEM or social. Don’t get me wrong, they are telling great stories and sharing great content on these channels. But they are missing out on optimising they’re wonderful...
by Mamta Bhatt | 4 Nov, 2019 | Content is King, Digital marketing strategy, Email marketing, Social media marketing, User experience
The demise of email marketing has been foretold possibly since email marketing took its first breath in 1978. And while I’m still yet to see it pass, there can be no doubt that it is in a state of decline. A 2019 report from Campaign Monitor notes average open and...
by Mamta Bhatt | 6 Sep, 2019 | Social media marketing
If you’re running social ads for your organisation, firstly, congrats, you are DEFINITELY not alone. If you’re not, that’s probably a discussion you should have with us separately. (Seriously, get in touch.) Social advertising is prevalent across all industries, and...
by Mamta Bhatt | 30 Aug, 2019 | Opinion
Remember a time before Trump in 2016? Or when we were just on our third leadership spill just after Tony Abbott? Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate? A whole lot changes in 3 years....
by Mamta Bhatt | 29 Mar, 2018 | Digital marketing strategy, Research & Trends, Social media marketing
Every now and again I feel a little overwhelmed with digital. While an amazing space to innovate, sometimes, like with any other platform, the churn and burn can feel mundane and run-of-the-mill. And having worked in the space for almost 10 years now, while I’ve seen...
by Mamta Bhatt | 26 Oct, 2017 | Opinion, Social media marketing
I’ve got a confession to make. Even though at Parachute Digital I am the bread and butter that will create and hold your social media marketing campaign together, I don’t have a personal Facebook account. Nope, deactivated it almost a year ago. The choice was hard –...
by Mamta Bhatt | 13 Mar, 2017 | Content marketing, Digital marketing strategy, Digital Marketing Training, Email marketing, Online Advertising, Search Marketing, Social media marketing
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
by Mamta Bhatt | 1 Feb, 2017 | Mobile Marketing
Don’t forget about mobile Mobile donating is a way for supporters to donate to an organisation through a mobile device. At present, the most popular means for mobile donating, in terms of volume, comes in through SMS. Inbound SMS – which is usually achieved using...
by Mamta Bhatt | 21 Sep, 2016 | Digital fundraising online giving, Opinion, Research & Trends, User experience
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
