by Shanelle Newton Clapham | 8 May, 2012 | Search Marketing
Bruce Clay is one of the leading, global authorities on search engine optimisation (SEO). Today Bruce Clay said that “SEO never ends … and it will get harder and more interesting”. When clients contact me wanting to know how SEO can help drive...
by Shanelle Newton Clapham | 7 May, 2012 | Search Marketing
It seems that Google is now selling paid pins or sponsored links in Google Maps on mobile. I was on my way to Bruce Clay’s SEO training in Sydney city and I had to get off the bus a few blocks from where I needed to be, so I looked up the Marriot Hotel,...
by Shanelle Newton Clapham | 4 May, 2012 | Content marketing, Web Inspiration
I have been advocating content marketing for over a year in this blog and this week I had the good fortune to learn of a brilliant example of web video and digital content when I saw a presentation from the Executive Creative Director, Damon Stapleton and Executive...
by Shanelle Newton Clapham | 30 Apr, 2012 | Social media marketing
I don’t know about you, but for me, sometimes it feels like every brand on earth is using social media channels to promote their business. But that’s simply not true. The below infographic gives you a quick snapshot of the Top 100 USA companies and how...
by Shanelle Newton Clapham | 26 Apr, 2012 | Web Inspiration
Kirby Ferguson has created a 4 part series called Everything is a Remix. Any attempt at a description of this series will not do it justice so I encourage you to invest the 45-50 minutes to watch the 4 episodes for yourself. I’ve chosen to show...
by Shanelle Newton Clapham | 26 Apr, 2012 | Online Advertising, Social media marketing, Web Inspiration
I love Flipboard the iPad magazine – it pulls in all of my RSS feeds and I can read it in a magazine format, much more visually appealing than plain text through an RSS reader but the new Facebook Flipbook is pretty cool too, for advertisers at least. Basically,...
by Shanelle Newton Clapham | 25 Apr, 2012 | Web Inspiration
I’m always looking for inspiration – in my personal life as well as professionally, and I’m often surprised to find that the most profound and inspiring things are often very simple. The pure simplicity of the message I’m going to share with...
by Shanelle Newton Clapham | 23 Apr, 2012 | Branding online, Content marketing
I have been encouraging my clients and readers to invest in content marketing for some time now, but branded content can be a contentious issue. Online content should be created with the end user’s needs and wants in mind. New content brings the search engines...
by Shanelle Newton Clapham | 17 Apr, 2012 | Digital marketing strategy
Despite the prolific growth of mobile marketing and social media/ social networking – many businesses are still building their digital strategy with the website at its centre. Is this the right approach? Often the strategy and tactical online marketing plan will...
by Shanelle Newton Clapham | 13 Apr, 2012 | Digital marketing strategy, Social media marketing
[Warning, wide sweeping generalisation coming] So many companies are trying to break through with a low cost, high engagement social media campaign that goes viral – but few succeed. Social media should be treated as any other marketing channel. Success requires...
by Shanelle Newton Clapham | 13 Apr, 2012 | Social media marketing
My mind woke up buzzing with questions of online etiquette this morning. I had 4 blog articles floating around in my head so I’ve had to forgo my morning yoga to get them down, or at least as much as I can do before I need to be somewhere at 8.20am. In the...
by Shanelle Newton Clapham | 11 Apr, 2012 | Digital marketing strategy
I’m curious what you think about live chat on websites? Is it a useful customer service tool to help you find the answers to your questions quickly or is it a bit creepy and an invasion of your privacy? Let me be specific. I don’t mean scheduled live chat...
by Shanelle Newton Clapham | 4 Apr, 2012 | Social media marketing, Web Inspiration
I was watching TV tonight and a little light bulb went off when I was watching Hungry Jacks latest TV commercial for the stunner deal (a burger, fries, drink and sundae). I think I’ve seen the ad once before but I just realised that Hungry Jacks was using the...
by Shanelle Newton Clapham | 2 Apr, 2012 | Content marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums – video content,...
by Shanelle Newton Clapham | 29 Mar, 2012 | Content marketing
I’m going to talk to you about storytelling because as a marketer, I see that consumers’ expectations are changing, they’re becoming more demanding. The days of advertising that yells a message through the television and expects the audience to act...
