by Shanelle Newton Clapham | 24 Feb, 2011 | Email marketing
I rate ComScore’s content. I have only been a subscriber for a few months and they send more interesting and relevant digital information than most other publishers put together – with the exception of the giants like Google. I am always interested in the...
by Shanelle Newton Clapham | 21 Feb, 2011 | Search Marketing, Social media marketing
So, my opinion is that Google’s new social search is pretty cool. But…. if I play devil’s advocate, it is a little big brother-ish? So this is the situation. You actively connect to your friends, colleagues and online network through your Google...
by Shanelle Newton Clapham | 17 Feb, 2011 | Mobile Marketing
Seems that Apple have given publishers notice (from 1 July 2011) that they will now be forcing subscriptions to run through the Apple Store/ iTunes. Apple will charge any entity who runs a subscription for iPhones (iOS) 30% for the privilege of being listed on their...
by Shanelle Newton Clapham | 15 Feb, 2011 | Web Inspiration
Each morning, before I start my day job, I sit down at my computer and I skim the headlines of my emails, newsletters, RSS feeds and twitter to see if there is anything new and interesting in the digital world. I am never disappointed. Today I thought I would share...
by Shanelle Newton Clapham | 9 Feb, 2011 | Email marketing
I’m a big fan of email. I believe it is still one of the two most important online media channels. Search being the other. But has the emergence of video and social media and mobile taken a chunk out of the email market place? I think so. But does that mean...
by Shanelle Newton Clapham | 7 Feb, 2011 | Social media marketing
There is a lot of chat around the web and the digital industry about social media and its effectiveness for organisations and corporates. I’ve been learning a lot about social in the last year and while I definitely agree that it does serve a purpose for all...
by Shanelle Newton Clapham | 3 Feb, 2011 | Search Marketing
I’m not an expert in plaguerism and intellectual property legislation, but Bing using Google’s search results for its users, seems to sit very much in a grey area. We all have access to Google search, we can add it to our websites and blogs free of charge...
by Shanelle Newton Clapham | 2 Feb, 2011 | Social media marketing
The internet is incredible – we all know that. We take it for granted from time to time and we curse it when its slow but most of its draw backs are your own personal (or work) hardware or other people spamming it up. The internet itself is a beautiful,...
by Shanelle Newton Clapham | 1 Feb, 2011 | Mobile Marketing
I wonder, will mobile marketing change the world as we know it? They say that within the next 2 years (by 2012) there could be more mobile commerce transactions (m-commerce) than e-commerce transactions (regular computer based internet). I’m skeptical. Sure, I...
by Shanelle Newton Clapham | 31 Jan, 2011 | Web Inspiration
I love the internet. I love that every day someone sends me something new and interesting to read, play, watch, listen, click or roll over. I am also a big fan of Google’s browser, Chrome. It frustrates me sometimes that corporations, rather than developers, are slow...
by Shanelle Newton Clapham | 31 Jan, 2011 | Content marketing
I don’t know about you, but I love to quote music lyrics in conversation. When I say I love to do this, what I really mean is that later, when I’m thinking about a particular discussion that I’ve had that day with friends or colleagues, I wish that I had quoted the...
by Shanelle Newton Clapham | 31 Jan, 2011 | Web Inspiration
Today, Monday 17th January, is Martin Luther King Jr Day in America. I’m reading Martin Luther King’s book, Strength to Love, at the moment. I’m only up to Chapter 3. This came about because I wanted to read more biographies and autobiographies of inspiring people in...
by Shanelle Newton Clapham | 31 Jan, 2011 | Necessary boring bits
Who would have thought, there is a data privacy day. It was 28th January, oops, I forgot to celebrate – I wonder if it’ll become a national holiday? In Australia, we are governed by the Privacy Act of 1988. The Privacy Act regulates ‘information...
by Shanelle Newton Clapham | 30 Jan, 2011 | Online Advertising
Behavioural advertising was kicking about as a new buzz term in 2006/7/8 when I was buying huge amounts of online display advertising for companies like Telstra BigPond and CareerOne.com.au. It was tipped to be the next big thing and we were ready for it. As media...
