by Shanelle Newton Clapham | 18 Sep, 2018 | Opinion, Social media marketing
It seems that every charity with a regular giving program wants to use Facebook advertising to increase their supporter base and generate new RG leads. We’ve all seen the success stories at conferences – but the flops don’t get the same exposure. So when F&P asked...
by Shanelle Newton Clapham | 2 Mar, 2018 | Digital fundraising online giving
Facebook has made changes to its Newsfeed algorithm – it WILL affect your campaigns for Lead Gen, Donations and Advocacy Because of you, Parachute Digital is best known for Donor Acquisition and Lead Generation – mostly charities use it for RG and cash...
by Shanelle Newton Clapham | 14 Dec, 2017 | Digital fundraising online giving
Being asked to speak at an international conference is a thrill I’ve just come back from speaking at the Toronto Fundraising Congress conference in Canada. It was a real compliment to be asked to speak about Digital storytelling and donor journeys – but what...
by Shanelle Newton Clapham | 19 Aug, 2017 | Opinion
To bring Social Change For those reading this blog for the first time, I’m Shanelle Newton Clapham, and I built my business [Parachute Digital] on the philosophy of “giver’s gain”. I believe that we should give without expectation of return. So...
by Shanelle Newton Clapham | 23 Mar, 2017 | Content is King, Content marketing, Search Marketing
This article was first published in F&P Magazine I don’t know where I was when I first heard the term “Content is King”, but it was around circa 2007 when I had already been a digital marketer for about 3-4 years. In recent years I’ve seen the expression expand...
by Shanelle Newton Clapham | 7 Mar, 2017 | Digital fundraising online giving, Digital marketing strategy, Digital Marketing Training, Opinion, Research & Trends
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
by Shanelle Newton Clapham | 3 Mar, 2017 | Digital Marketing Training, Opinion
There seems to be a divide between fundraisers… … they seem to fall into 3 camps: Those of us who think digital will play a large role in the future of fundraising and we must get in before we’re left behind. The buzz word for this group is...
by Shanelle Newton Clapham | 7 Dec, 2016 | Behavioural Analysis, eCommerce
Ready, set, go. Have you ever been to an ecommerce site, like an airline or hotel finder, checked the prices and when you returned to make your booking found that the prices had gone up? Or, have you found that you’ve gone to book a rail or air ticket a few days...
by Shanelle Newton Clapham | 24 Nov, 2016 | Content marketing, Digital marketing strategy, Opinion
You need a values match for long term support I’ve built my business on the proposition that organisations should promote their values through stories that demonstrate their work and what they stand for. By doing this we match the organisation’s values to...
by Shanelle Newton Clapham | 11 Nov, 2016 | Email marketing, Opinion
I love trying new things. When I started parachute digital it was with this mantra in mind – I don’t want to do the status quo, I want to break new ground and try new things. And I have. But like all things that are new and then successful, they are...
by Shanelle Newton Clapham | 18 Oct, 2016 | Digital marketing strategy
After last year’s Digi.Riase, everyone was talking about remarking. But do you know how to use it properly? I thought I’d put together a little list of 5 tips for charities that want to remarket to their warm supporters. Allow at least 6 weeks to build your...
by Shanelle Newton Clapham | 11 Oct, 2016 | Cool stuff online, Opinion
Pokemon Go bigger than Brexit Ok, let’s face it. Pokemon Go has made its way to be in everyone’s conversation at some point in the last couple of months, but it is not just the fact that people are talking about it, millions of people are playing it and loving it....
by Shanelle Newton Clapham | 29 Sep, 2016 | Digital fundraising online giving
Digital lead generation for telephone fundraising Over the 3 years that Parachute Digital has been working with charities to find and nurture prospective donors, using online channels, we have seen a lot of change. The demand for our services has sky-rocketed. As has...
by Shanelle Newton Clapham | 20 Sep, 2016 | Digital fundraising online giving, Digital marketing strategy, Opinion, Research & Trends
Assumptions About Donating Online Don’t assume, ask No doubt you’ve heard the proverb about assumptions and what they make of you and me. So we decided that it was high time that we stopped making an ass of ourselves and our donors and found out what really makes...
by Shanelle Newton Clapham | 25 Aug, 2016 | Digital marketing strategy
The Can’s and Cannot’s of digital marketing and fundraising It was pointed out to me this week that I “know a lot of digital stuff” – and the stuff that I know, and sometimes assume is common knowledge, other people don’t know. So I...
