by Shanelle Newton Clapham | 1 Jul, 2016 | Digital fundraising online giving
I must admit I have been a little surprised by how hard it has been to get charities to buy into the Website Donations Research. I just thought this would be useful information for everyone and that they’d welcome it with open arms. And if I’m honest...
by Shanelle Newton Clapham | 1 Jul, 2016 | Digital fundraising online giving
Website Donations It’s July, so for most organisations their big Winter or Tax appeal has come to an end and some Fundraising departments use this as an opportunity to take a big breath and some down time until planning their next appeal. I know this because...
by Shanelle Newton Clapham | 13 Apr, 2016 | Opinion
To learn I have to feel uncomfortable Some of us think we love to learn, but doesn’t it mean that we like hearing new things that we didn’t know before? Learning can be hard, because we learn more if we are outside our comfort zone. And most of the ways...
by Shanelle Newton Clapham | 8 Mar, 2016 | Website Testing
Marketing testing plan Testing is a word that we fundraisers and marketers use a lot, but I don’t see a lot of robust testing plans and I don’t see a lot of re-testing of the same thing. We can test channels tactics strategies messaging call to actions and...
by Shanelle Newton Clapham | 28 Jan, 2016 | Mobile Marketing
Are you an emoji addict? I’d never seen emoticons or emoji ✈️ 📱 😉 used for anything except to support, enhance or convey an emotion (or just be silly). Then I got a flyer from Pizza makers Dominos. Buy your next pizza with an emoji Dominos are giving their...
by Shanelle Newton Clapham | 30 Nov, 2015 | Digital marketing strategy, Online Advertising
Remarketing, Retargeting or whatever you call it ‘Remarketing’ is the use of display online advertising (usually banner ads or any kind of visual ad placement – Facebook ads are included in display advertising) to re-market to, or re-target, people who have...
by Shanelle Newton Clapham | 16 Nov, 2015 | Digital fundraising online giving, Mobile Marketing
Fundraising via SMS does work SMS is a viable fundraising channel – but it’s not a big revenue driver in terms of volume. Like all channels, SMS as a revenue driver will depend on a number of variables. How current your list of supporters is...
by Shanelle Newton Clapham | 12 Nov, 2015 | Mobile Marketing
Use a pin drop in mobile maps When you’re using the Google Maps app, you are a captive audience. You need it to get where you’re going. So if I am St Vincent de Paul and I have a shop near where you’re going, I want you to see my shop for the whole duration of your...
by Shanelle Newton Clapham | 10 Nov, 2015 | Content marketing, Research & Trends
I’ve done a lot of work on my personal and business values based on the guidance of Dr John Demartini but today I did a workshop with Mark from Common Cause Australia and he’s forced me to look at myself and my audience in a new light. Digital content built on the...
by Shanelle Newton Clapham | 9 Nov, 2015 | Mobile Marketing
It’s easy for an organisation to say “I want to build a mobile app”. It’s another thing entirely to build an app that has a purpose and that supporters actually want to use. This is an issue that we find a lot in the digital marketing and...
by Shanelle Newton Clapham | 3 Nov, 2015 | Opinion, Social media marketing
Facebook has killed our curiosity It was supposed to be my 20 year High School Reunion on Saturday night, but it was cancelled due to lack of numbers. Out of 104 people in my graduating year, only 11 registered for the reunion. I found myself wondering why? Apparently...
by Shanelle Newton Clapham | 3 Nov, 2015 | Digital fundraising online giving, Mobile Marketing
In Australia, NFC technology is not being utilised for mobile payments as well as it should be. This is our opportunity to truly integrate our real world with our digital world. What is NFC? So what is NFC technology? Near Field Communication and you’re already...
by Shanelle Newton Clapham | 7 Sep, 2015 | Digital fundraising online giving
I’m not a big fan of writing long, fancy strategy documents because in my experience nobody sticks to it. To me, an action plan with 3 clear objectives and some channel focus is far more useful. As marketers we’re taught to KISS – Keep It Simple...
by Shanelle Newton Clapham | 31 Aug, 2015 | Digital fundraising online giving
Give your donor options One of the unwritten rules of fundraising (although I’m writing them here) is to always give your donors options. Options for everything: How much to give ways to make a payment Where your donation is spent. And the McGrath foundation...
by Shanelle Newton Clapham | 19 Aug, 2015 | Digital fundraising online giving
Pre-populate your donation form fields and you will give your donor less reasons not to complete their initial intention to give. You can pre-fill your donation form from: An email click through A facebook post ask (if you set some location or demographic information...
