by Shanelle Newton Clapham | 18 Jul, 2013 | Digital fundraising online giving, Research & Trends
Sydney University are doing research into how homeless people use mobile devices to access services and find shelter. There is indication that for many homeless people, of which 26% are women and children who have had to flee their family home, their mobile device is...
by Shanelle Newton Clapham | 11 Jul, 2013 | User experience
If you have an online business, there are huge opportunities to go global. It may be a little easier to expand internationally with an online business, but its not easy. When designing a website that champion’s the user’s needs, there are many...
by Shanelle Newton Clapham | 9 Jul, 2013 | eCommerce, Mobile Marketing, Research & Trends, Social media marketing
Far be it for little old me to challenge the almighty, powerful Google, but just because we’ve put a name to it, ZMOT, doesn’t mean its new. The Zero Moment of Truth (ZMOT) is the name given to consumer’s online research before they try or buy a...
by Shanelle Newton Clapham | 1 Jul, 2013 | Web Inspiration
This picture of my niece, interacting with a shop front window image, got me thinking about the virtual world we live in. I’ve also been shopping for a new TV with this same niece and seen her walk up to a plasma screen and wave her arms around and furrow her...
by Shanelle Newton Clapham | 20 Jun, 2013 | Behavioural Analysis, Email marketing
Yesterday should have been a great day for me and my business, but alas it wasn’t to be. The weeks of preparation in the lead up At the beginning of June I sat down and spent 8 hours planning, writing and creating Parachute Digital’s email...
by Shanelle Newton Clapham | 18 Jun, 2013 | Digital marketing strategy
Last week a friend complained to me that I hadn’t got back to her after she left me a message. I couldn’t recall the message, as those who know me know that I particularly value consideration and courtesy and getting back to people in a timely manner is...
by Shanelle Newton Clapham | 20 May, 2013 | Digital fundraising online giving, Digital marketing strategy, eCommerce, Necessary boring bits
As I’ve said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...
by Shanelle Newton Clapham | 15 May, 2013 | Behavioural Analysis
The first thing I do when I start working with a new client is get my hands on every piece of digital data they have. I want to see all of their website analytics. I want to see their email reports. I want to see their mobile app downloads and usage. I want to know...
by Shanelle Newton Clapham | 13 May, 2013 | Content marketing
Living in 2013, your personal life must have been blessed by technology. I imagine that you’re very attached to your electricity, and thus your heating, cooling, television, radio, computer and mobile phone. I’m sure that you feel the internet has enriched...
by Shanelle Newton Clapham | 10 May, 2013 | Digital fundraising online giving
I believe that there is no excuse for a bad online experience. Yet too many large national and multi-national organisations have appalling websites, no mobile site and lack-luster digital profiles. Charities and not for profits love to cry poor and say that they...
by Shanelle Newton Clapham | 9 May, 2013 | Digital fundraising online giving
The difference between digital fundraising & digital marketing While digital fundraising and digital marketing are incredibly similar in their execution and format, I believe that the messaging and strategies differ greatly, as does the audience motivation...
by Shanelle Newton Clapham | 8 May, 2013 | Digital fundraising online giving, Mobile Marketing
If you’re a Marketer reading this, I imagine that you would be pretty satisfied with an annual year on year growth of 26% to your total revenue. PayPal Australia reports that donations made online has grown 26% in the last 12 months, pretty good industry growth...
by Shanelle Newton Clapham | 3 May, 2013 | Research & Trends, Social media marketing
For some strange reason, people in western culture lie about certain, predictable things. I’m sure in other cultures there are things they lie about as well but I can’t speak to that without some more in depth research, it would all be hearsay. ...
by Shanelle Newton Clapham | 29 Apr, 2013 | Digital marketing strategy
I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a “forever work in progress”. Your website, your social media presence, your investment in search engine optimisation (SEO) and your...
by Shanelle Newton Clapham | 19 Apr, 2013 | Content marketing
Zan Rowe from Triple J mornings is one of my favourite interviewers. I think she’s incredibly adept at asking tough questions, in a very gentle way. She is considered and knowledgeable about the people she interviews and her “take 5” interviews on...
