by Shanelle Newton Clapham | 16 Apr, 2013 | Content marketing, Digital marketing strategy
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
by Shanelle Newton Clapham | 12 Apr, 2013 | Content marketing
I’ve spent most of the last 3 months of my career building my digital marketing consulting business in Sydney, and I’m loving it! So as to cement myself as a sought after Digital Marketing Consultant and strategist in Sydney, I’ve been: creating...
by Shanelle Newton Clapham | 6 Apr, 2013 | User experience
I’m inspired. I woke up at 6.30am on a Saturday morning and I couldn’t get back to sleep so I got up and I started researching an idea. I’d been talking about website user experience with a colleague of mine, Carla, who is from Peru and is planning a...
by Shanelle Newton Clapham | 22 Mar, 2013 | Research & Trends, Social media marketing
I don’t think anyone will be surprised to learn that a new study by Nielsen Online and SocialGuide has confirmed that popular TV shows get more chatter on twitter. It’s called Social TV and I blogged about this back in July 2011. Apparently twitter...
by Shanelle Newton Clapham | 19 Mar, 2013 | Digital marketing strategy
When I mapped out this article on Digital Marketing Strategy I looked for many images to find a visual representation for what I wanted to say – and I found a lot of very typical digital process flows and even more digital channel diagrams (like the one below)...
by Shanelle Newton Clapham | 15 Mar, 2013 | Mobile Marketing, Research & Trends
It’s no secret that the design and layout of websites has had to evolve with the rise of tablet and smartphone digital devices that are now connected to the internet. We’re already seeing incredible statistics of smartphone and tablet penetration in...
by Shanelle Newton Clapham | 8 Mar, 2013 | Research & Trends
What is Omni-Channel retailing? Is it the same as Omni-Channel marketing, but specific to the retail market? Is Omni-Channel marketing any different from Multi-Channel marketing (which is abbreviated from Multiple Channel marketing). And is Multi-Channel marketing any...
by Shanelle Newton Clapham | 25 Feb, 2013 | Mobile Marketing
You’ve probably heard technology rumours about consumers soon having the capability to use their mobile phone like a credit card. You may also have read about Google Wallet (I wrote about it over a year ago and we’re still not seeing much consumer usage...
by Shanelle Newton Clapham | 13 Feb, 2013 | Social media marketing
Last week I had an interesting conversation (with an HR professional) about what is appropriate for a business owner or supplier to share in social media when their friends or network includes clients, potential clients and partners who refer business on. This...
by Shanelle Newton Clapham | 6 Feb, 2013 | Web Inspiration
Part of what I do is enlighten businesses about how they can use digital systems and technology to streamline their operating processes, automate their systems and reduce their costs through creating virtual experiences as well as eliminating the duplication of effort...
by Shanelle Newton Clapham | 29 Jan, 2013 | Content marketing, Opinion
My husband Bruce and I have just enjoyed a wonderful little road trip holiday is gorgeous and delicious Tasmania. This is our 2nd campervan trip to Tassie, our first was in 2009 when we had a little longer (7 nights), but they have both been thoroughly enjoyable. But...
by Shanelle Newton Clapham | 22 Jan, 2013 | Digital marketing strategy
Information Architecture (IA) is a somewhat scary sounding word that doesn’t immediately make sense to most digital marketers, let alone their traditional marketing colleagues – but they understand the term website navigation as they are familiar with...
by Shanelle Newton Clapham | 10 Jan, 2013 | Web Inspiration
I love ComScore, the data they provide me as a digital marketing strategist and how they share their information in such a non-fuss, straight-forward way. I’m a big fan and I’ve blogged often using their data for evidence and today is no exception. ...
by Shanelle Newton Clapham | 7 Jan, 2013 | Research & Trends
As you may or may not know, the University of NSW’s Faculty of Engineering is one of my clients, and on Friday we were speaking about the up-coming 2013 university enrollments and how the website traffic has been affected (as they had until midnight on Friday to...
by Shanelle Newton Clapham | 19 Dec, 2012 | Email marketing
Now I’m sure there is a method in the madness – but I am getting very sick of seeing daily emails from online retailers, pushing their products in the lead up to Christmas. There is usually a business reason for everything that is done, so I can...
