by Shanelle Newton Clapham | 18 Sep, 2012 | Social media marketing
I’ve talked a lot about the importance of content marketing and content planning for social media – but what I’ve never spoken about in much detail is social media moderation. Many businesses have a social media policy which is a fairly lengthy and...
by Shanelle Newton Clapham | 17 Sep, 2012 | Digital marketing strategy
Are you ready to dive into digital? Before I can develop a digital strategy for any business, I need to first understand how the business works, what their resources and org structure looks like, which systems and processes are in place and most importantly, what the...
by Shanelle Newton Clapham | 15 Sep, 2012 | Branding online
When I was designing my first ever business cards, before I had started the Parachute Digital business and was just operating as an independent digital marketing consultant in Sydney, I wanted my title to send a very clear message to anyone who was given my business...
by Shanelle Newton Clapham | 12 Sep, 2012 | Research & Trends, Web Inspiration
I’ve heard many people laughing about the incredible number of cat content on the internet. According to Hardip in Yahoo Answers from 2010, there were 110,952 cat videos on YouTube. I’m sure this has grown exponentially in the last 2 years. I’m not...
by Shanelle Newton Clapham | 7 Sep, 2012 | Research & Trends
Google has released some interesting data confirming what most of us have already accepted as a given in our daily lives – we use multiple screens to consume media every day. But it’s HubSpot’s interpretation of the data that I particularly like,...
by Shanelle Newton Clapham | 4 Sep, 2012 | Research & Trends, Social media marketing
Here in Australia there has been a horrible story of online bullying, or trolling as I’ve just learnt, unravelling in the mainstream media. An ex-model and celebrity who hosts Australia’s Next Top Model, Charlotte Dawson, was abused on twitter by a...
by Shanelle Newton Clapham | 31 Aug, 2012 | Social media marketing
Are you a fan of Pinterest? It was only a couple of weeks ago that they opened up their site and you no longer need an “invitation” to join, anyone is welcome (although as far as I can tell from my experience, anyone was welcome before, you just had to...
by Shanelle Newton Clapham | 28 Aug, 2012 | Mobile Marketing, Research & Trends
I’m always a big fan of ComScore’s research and data but I love it even more when it confirms what I’ve been saying, that Mobile needs to be the centre of your digital marketing strategy, for the last year. Australia has had a very fast uptake of...
by Shanelle Newton Clapham | 20 Aug, 2012 | Content marketing, Online Advertising, Search Marketing
Last week I was putting together a tactical digital media and marketing plan for a retailer and I thought I’d share some ways that businesses can use their Google Adwords paid search campaign budget to expand into new channels and find potential new audiences....
by Shanelle Newton Clapham | 16 Aug, 2012 | Content marketing
While I was posting some of my new videos on YouTube this week I noticed a sweet little notice at the top of my Video Manager page. This is very cool indeed. YouTube has been offering live streaming for about a year but it was previously only really offered to...
by Shanelle Newton Clapham | 10 Aug, 2012 | Online Advertising, Research & Trends
Nielsen Online measurement giant must be happy when the likes of Google and Facebook are commissioning them to conduct research on their behalf. That research showing definitively that consumers remember ad campaigns better when they see it across multiple platforms...
by Shanelle Newton Clapham | 8 Aug, 2012 | User experience
When working with clients to achieve their goals of improving or redeveloping their website, we often have to start with some education around user experience (UX) and the user’s needs. It is very difficult for many organisations to separate themselves from...
by Shanelle Newton Clapham | 7 Aug, 2012 | Web Inspiration
I love it when I hear stories of brand’s who embrace their consumer advocates. In this example, a young English kid, Nick Haley, decided that the song “Music Is My Hot, Hot Sex” by Cansei de Ser Sexy (meaning “tired of being sexy” in...
by Shanelle Newton Clapham | 3 Aug, 2012 | Email marketing
I’ve long banged on about how email marketing is not dead, it is still growing and it is still going to be a winner in terms of acquisition & conversion and especially the long term retention of existing customers. The below Infographic is important because...
by Shanelle Newton Clapham | 1 Aug, 2012 | Mobile Marketing
The below article about mobile application and mobile website development is a summary of a superb post by Rob Borley. He has explained it so well that I thought not to tackle the subject myself but instead point you in his direction. However, as often happens when I...
