Mariah & Michael are singing, festive cheer is ringing, and generous donors keep on giving (despite the challenges that 2022 has thrown our way – ahem, $10 lettuce WAH?!). It’s a fascinating time of year, and we are tickled pink by some of the digital fundraising...
So, you wanna win with content, huh? Great! So many orgs push their budget into paid advertising – SEM or social. Don’t get me wrong, they are telling great stories and sharing great content on these channels. But they are missing out on optimising they’re wonderful...
The demise of email marketing has been foretold possibly since email marketing took its first breath in 1978. And while I’m still yet to see it pass, there can be no doubt that it is in a state of decline. A 2019 report from Campaign Monitor notes average open and...
This article was first published in F&P Magazine I don’t know where I was when I first heard the term “Content is King”, but it was around circa 2007 when I had already been a digital marketer for about 3-4 years. In recent years I’ve seen the expression expand...
Give the people what they want The key to Writing webpages that convert is to know how people behave online. Content must immediately appear to answer the user's question or meet their expectation otherwise the default behaviour is to hit the back button. To create a...
Stories are a part of human nature. We all love to hear a good story whether it is through movies, books or from family or friends. That's why I am a strong believer that organisations needs to tell great stories and by doing so they will appeal to people's emotions...
It feels like there are so many ulterior motives in the world we live in and online is no exception. I want to enjoy certain content online but to access the experience I'm forced to give personal information that does not seem in line with what I want to get out of...