For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I'm also a big fan of research. When I was working in the...
There have been a couple of great examples in the last 6 months of online campaigns that have gone viral. Viral campaigns usually have a video element (from my experience) but they can also be games. For instance, Angry Birds iPhone app game could definitely fit into...
I came across this cool content marketing/ social media product that helps businesses create their own infographics - PiktoChart. I was planning on trying to make one myself, using my own website data to illustrate the point, but after looking at the How To Video...
This infographic illustrates the true value or Return on Investment (ROI) of infographics online and how they support social media's strength, which is the power or reach of the friends of your fans. Infographics make it easier for marketing data and information to be...
Last week I was putting together a tactical digital media and marketing plan for a retailer and I thought I'd share some ways that businesses can use their Google Adwords paid search campaign budget to expand into new channels and find potential new audiences. Google...
While I was posting some of my new videos on YouTube this week I noticed a sweet little notice at the top of my Video Manager page. This is very cool indeed. YouTube has been offering live streaming for about a year but it was previously only really offered to...
When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google's search engine is a robot and optimising a website for a robot...
I have been advocating content marketing for over a year in this blog and this week I had the good fortune to learn of a brilliant example of web video and digital content when I saw a presentation from the Executive Creative Director, Damon Stapleton and Executive...
I have been encouraging my clients and readers to invest in content marketing for some time now, but branded content can be a contentious issue. Online content should be created with the end user's needs and wants in mind. New content brings the search engines and...
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with interesting stories in a variety of content mediums - video content, written...
I'm going to talk to you about storytelling because as a marketer, I see that consumers' expectations are changing, they're becoming more demanding. The days of advertising that yells a message through the television and expects the audience to act simply because...
I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present,...
I have good news for Wordpress users (people who have a blog or website powered by the open source [free] website content management system [CMS] called Wordpress)! You can get rid of spam from your website comments. Akismet is the answer. I was getting at least...
I've blogged many times about how content is king in the digital world and video content is especially sought after these days. With free software available on your computer video content is easy to create, edit and publish. At a conference I was at yesterday, Dale...
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post - not nearly as much time as I should spend researching,...