On Wednesday 20th November 2013 we had a great time putting on an event for Fundraising Directors of non-profits and charities in Australia to talk to them about how they can integrate digital strategies into their overall fundraising mix. It was fabulous and we will...
I love Asian foods of all kinds. Japanese is probably my favourite, but I'm partial to Vietnamese and what Aussie doesn't love Thai food. I don't mind authentic Chinese food but I'm not a big fan of the Australian-Chinese versions. Near my work there is Malaysian and...
Sydney University are doing research into how homeless people use mobile devices to access services and find shelter. There is indication that for many homeless people, of which 26% are women and children who have had to flee their family home, their mobile device is...
As I've said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...
I believe that there is no excuse for a bad online experience. Yet too many large national and multi-national organisations have appalling websites, no mobile site and lack-luster digital profiles. Charities and not for profits love to cry poor and say that they don't...
The difference between digital fundraising & digital marketing While digital fundraising and digital marketing are incredibly similar in their execution and format, I believe that the messaging and strategies differ greatly, as does the audience motivation...
If you're a Marketer reading this, I imagine that you would be pretty satisfied with an annual year on year growth of 26% to your total revenue. PayPal Australia reports that donations made online has grown 26% in the last 12 months, pretty good industry growth by...
I'm looking forward to speaking to Fundraisers from all around Australia at Blackbaud's Conference at Darling Harbour tomorrow. I feel very passionately about the not-for-profit sector, especially organisations that focus on environmental conservation and...
I did my first webinar today for Blackbaud, who specialise in CRM systems and online CMS's for not for profit organisations. It was a quick, flash in the pan presentation on Digital Marketing Strategies and specifically how the digital world can add value, support and...