Hey, did you hear the news? Google Analytics is getting a facelift and you need to make the switch before all your data is lost. You might be thinking WTF if you have missed all the Google blasts and digital news, but it’s true. From July 2023 Google Analytics...
Looking for love? I have a good friend who desperately wants to find love. The problem? She hasn’t made a connection with, well, anyone, really. Every time we meet, she laments, “Where do you meet people. Where are all the prospects?” Much like my friend trying to...
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
There seems to be a divide between fundraisers... ... they seem to fall into 3 camps: Those of us who think digital will play a large role in the future of fundraising and we must get in before we're left behind. The buzz word for this group is "brave new world" Then...
Loving learning I just finished reading 80/20 Sales and Marketing by Perry Marshall and was blown away, not only by the content of the book but also by the feeling of learning again and most importantly learning something that was not only of great interest to me but...