Last week a friend complained to me that I hadn't got back to her after she left me a message. I couldn't recall the message, as those who know me know that I particularly value consideration and courtesy and getting back to people in a timely manner is important to...
As I've said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...
I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a "forever work in progress". Your website, your social media presence, your investment in search engine optimisation (SEO) and your email marketing...
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
When I mapped out this article on Digital Marketing Strategy I looked for many images to find a visual representation for what I wanted to say - and I found a lot of very typical digital process flows and even more digital channel diagrams (like the one below)...
Information Architecture (IA) is a somewhat scary sounding word that doesn't immediately make sense to most digital marketers, let alone their traditional marketing colleagues - but they understand the term website navigation as they are familiar with this. It is easy...
I've just created a social media strategy for one of my clients, which I'm presenting to their board today, so I thought I'd share the process that I went through to determine what recommendations would be made, in terms of how they should proceed into the social...
Are you ready to dive into digital? Before I can develop a digital strategy for any business, I need to first understand how the business works, what their resources and org structure looks like, which systems and processes are in place and most importantly, what the...
Are you surprised to learn that only 30% of CEOs use social media? I'm not. And of those who do use it, many of them simply have an inactive account. Social media can be scary for many CEOs, as they might feel they could be personally and professionally attacked, that...
Despite the prolific growth of mobile marketing and social media/ social networking - many businesses are still building their digital strategy with the website at its centre. Is this the right approach? Often the strategy and tactical online marketing plan will look...
[Warning, wide sweeping generalisation coming] So many companies are trying to break through with a low cost, high engagement social media campaign that goes viral - but few succeed. Social media should be treated as any other marketing channel. Success requires a...
I'm curious what you think about live chat on websites? Is it a useful customer service tool to help you find the answers to your questions quickly or is it a bit creepy and an invasion of your privacy? Let me be specific. I don't mean scheduled live chat where a...
In this video I provides tips and advice to businesses, large and small, about the need to plan for mobile as the key part of their digital marketing strategy. The internet and how we use internet marketing is changing so fast that most businesses can't keep up....
Building a website can be expensive. To do a good job, a business must put aside some time for research and planning to ensure that you're targeting the right people with the right message to get them to do what you want them to do - namely, act (buy, subscribe,...
Yes, you read right, I definitely make mistakes - in my professional and personal life. But this blog post is about my professional life and I'm still learning about social media, every day. I'm going to tell you about 3 examples of social media campaigns I have been...