After last year’s Digi.Riase, everyone was talking about remarking. But do you know how to use it properly? I thought I’d put together a little list of 5 tips for charities that want to remarket to their warm supporters. Allow at least 6 weeks to build your...
Assumptions About Donating Online Don’t assume, ask No doubt you’ve heard the proverb about assumptions and what they make of you and me. So we decided that it was high time that we stopped making an ass of ourselves and our donors and found out what really makes...
The Can's and Cannot's of digital marketing and fundraising It was pointed out to me this week that I "know a lot of digital stuff" - and the stuff that I know, and sometimes assume is common knowledge, other people don't know. So I put together a short list of things...
Remarketing, Retargeting or whatever you call it ‘Remarketing’ is the use of display online advertising (usually banner ads or any kind of visual ad placement - Facebook ads are included in display advertising) to re-market to, or re-target, people who have already...
As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding - organisations are forced to innovate and change or suffer a...
After eleven years of planning, implementing and analyzing the results of digital marketing and fundraising campaigns, I have learned that there are four fundamental elements that are essential for success online. I like to call these the 4 Digital Fundraising...
Anchorman2 has been doing some really creative marketing for the upcoming release. I'm really enjoying the effort that Paramount Pictures have gone to in the marketing of Anchorman2. Creative marketing strategy from Paramount Whether or not you're a fan of the actual...
Much has been said about agile development for technology and web projects from a technical point of view, but I want to give you a perspective from a marketing point of view. I've been a client commissioning digital projects as well as a consultant and supplier...
Last week a friend complained to me that I hadn't got back to her after she left me a message. I couldn't recall the message, as those who know me know that I particularly value consideration and courtesy and getting back to people in a timely manner is important to...
As I've said repeatedly in this blog, I believe that a successful digital marketing strategy requires integrating your online marketing with your offline marketing. However, there are of course a few digital elements that must be implemented correctly to ensure...
I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a "forever work in progress". Your website, your social media presence, your investment in search engine optimisation (SEO) and your email marketing...
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
When I mapped out this article on Digital Marketing Strategy I looked for many images to find a visual representation for what I wanted to say - and I found a lot of very typical digital process flows and even more digital channel diagrams (like the one below)...
Information Architecture (IA) is a somewhat scary sounding word that doesn't immediately make sense to most digital marketers, let alone their traditional marketing colleagues - but they understand the term website navigation as they are familiar with this. It is easy...
I've just created a social media strategy for one of my clients, which I'm presenting to their board today, so I thought I'd share the process that I went through to determine what recommendations would be made, in terms of how they should proceed into the social...