A successful email marketing campaign requires a considered content strategy to ensure that your email content is relevant and interesting to your audience. Your content strategy should be absolutely paramount to the success of your email communications however in...
There are dozens of factors to consider when planning your email communications strategy - there is the design of the email,the email content, spam compliance, marketing acquisition tactics, retention tactics, tracking, reporting & analysis but today I'm going to...
If you've read the biography page 'About Shanelle' on this blog, then you would have seen that I count email marketing as one of my specialties, yet I haven't written much on the subject. I'm not sure why, I guess I've been focusing on new and emerging channels and...
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
I am always interested in the new statistics and trends emerging in digital communications – ComScore has released the Top 10 Mobile Trends of 2010 and the two trends that interested me most were:
#5 – Email Shifts to the Mobile Phone
#9 – iPad usage higher in the evenings.
Email has some new challengers trying to cut into its digital market share but email is still the cornerstone of any digital marketing campaign. Email is the ultimate online broadcast tool and will reach large audiences at a low cost.