Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the...
Made a new contact on twitter today (@OPENtwit) who opened my eyes to a new rich media display online advertising banner format. It is called an IMU format - an Intelligent Media Unit. Joshua Rex is the founder of an agency in London, This Is Open, who are creating...
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
The UAP guidelines for standard display ad units specify the format (300x250, 728x90 etc), ad name (leaderboard, med-rec etc) and max file weight (increased to 40kb which will be good news for creatives and flash developers), as well as ad creative due dates. Click...
I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to folk new to the digital media industry.
You can use these as a glossary of digital media and media planning and buying terms.
If you’re buying premium placements where you have specifically selected the website or the actual pages that your ad will run on, there is a much lower risk of damaging content published alongside your ad, unless it is an editorial article on a news site, which would just be plain back luck. If however, you’re buying low cost, run of network or cost per click activity, or buying on networks with international websites where you have opted for “Australian eyeballs” and IP targeting, you may get caught out with your brand in a less than ideal situation.
Behavioural targeting within online media buys can be an extremely effective tactic is increasing your return on investment. While it is a premium media buy, at a high cost per thousand (CPM), it should pay off, IF you have set up all your tracking correctly.