Google has released some interesting data confirming what most of us have already accepted as a given in our daily lives - we use multiple screens to consume media every day. But it's HubSpot's interpretation of the data that I particularly like, click here to read...
Here in Australia there has been a horrible story of online bullying, or trolling as I've just learnt, unravelling in the mainstream media. An ex-model and celebrity who hosts Australia's Next Top Model, Charlotte Dawson, was abused on twitter by a follower who told...
I'm always a big fan of ComScore's research and data but I love it even more when it confirms what I've been saying, that Mobile needs to be the centre of your digital marketing strategy, for the last year. Australia has had a very fast uptake of smartphones and...
Nielsen Online measurement giant must be happy when the likes of Google and Facebook are commissioning them to conduct research on their behalf. That research showing definitively that consumers remember ad campaigns better when they see it across multiple platforms...
I'm really enjoying the ping-pong debate that has been going on in the digital media world around Social TV, most notably Yahoo!7's Fango app and the soon to be released NineMSN Jump-In app launching soon to compete with Fango in the social TV space. I've downloaded...
Below you will find a presentation from Mary Meekers who is a leading authority in digital data, research and trends. There are the usual graphs telling us many things that are good to know but no longer surprising, and then there is the section on re-imagination....
I write a lot about how email marketing is good for customer retention and how customer first web design (based on user experience principles) will reward online businesses with increased conversion rates and repeat visitation but all of this is a mute point if your...
Have you seen the eye tracking heat maps that show how a user views a website? This technology has been around for about 10 years but big online publishers only started using it for usability testing and online consumer behaviour research maybe 5-6 years ago (well,...
Today we’re going to talk about testing. One of the things I love most about working in internet marketing is that you can track every click, follow every visitor through your website and monitor your return on investment very accurately. Testing allows us to take...
My husband and I just bought our first house. Literally, on Wednesday 17th August, we took the plunge and now I feel like I am officially a grown up (because I now have huge debt that I'd managed to make it through 33 years without accumulating). Anyway, what struck...
I haven't had a lot of time to write in the last week as I've been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to launching the new WWF-Australia website. It's all coming along nicely...
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
I was reading Amy Sample Ward's blog this morning and she's posted a brilliant article on Qriously - a new research tool that captures public sentiment in real time through survey style questions asked by replacing sponsored ads with questions in smartphone and tablet...