Digital Marketing Courses, created by demand We run digital marketing courses because the non-profit industry needed them. As we were talking to charity and non-profit organisations in Sydney & Melbourne, one of the problems they kept siting was a lack of digital...
I'm not releasing breaking news when I say that not for profits have been slow to take up digital as part of their fundraising strategy. However, I think what might surprise my non profit readers is how I can quantify what this digital resistance has cost them. ...
My husband Bruce and I have just enjoyed a wonderful little road trip holiday is gorgeous and delicious Tasmania. This is our 2nd campervan trip to Tassie, our first was in 2009 when we had a little longer (7 nights), but they have both been thoroughly enjoyable. But...
The UAP guidelines for standard display ad units specify the format (300x250, 728x90 etc), ad name (leaderboard, med-rec etc) and max file weight (increased to 40kb which will be good news for creatives and flash developers), as well as ad creative due dates. Click...
Donating on trend? Do donations reflect the seriousness of the issue or cause or is it just a trend? I'd be interested to see what this infographic would have looked like in the 1980's and 1990's. As you can see, this graphic represents the causes or diseases that...
Parachute Digital is growing and we're creating our identify as we go. To do this we need to develop products and marketing collateral and build an infrastructure around us to support this growth. Basically, we need to do all of the things that we counsel our...
Hello to my loyal friends and readers. This photo of Petra / Wadi Musa is courtesy of TripAdvisor I just wanted to let you know that this blog might be lacking some fresh content throughout June as my husband and I will be holidaying in Jordan and Lebanon....