Digital Marketing & Fundraising Course – 10 days, once a week
In 10 weeks you’ll learn about the 4 fundamentals for effective Digital Marketing, as well as how and when to best use the different digital channels. You’ll also get to grips with digital marketing strategies – engagement, acquisition and retention. Take your laptop and start implementing as you go.
Is this digital marketing course for you?
Are you a marketer or fundraiser in a not-for-profit organisation?
Do you need to acquire more donors to increase revenue?
Do you want to better engage with your existing supporters?
If the answer is yes, then this course is designed for you.
Join us to learn and implement digital techniques and strategies for your organisation while we support you throughout your learning with personal feedback on your homework exercises and online & phone support.
What you’ll get from this digital course
After 10 weeks you will be able to:
- Track and understand your supporters’ online behaviour
- Choose the best digital channels to engage & convert them into donors
- Create a digital strategy that is right for your organisation.
This course shows you how to increase your revenue by activating existing supporters and acquiring new donors online.
What we’ll cover
How to give supporters a good experience
- Content marketing
- User experience
- Social Media
- Mobile marketing
How to get people to your website
- Email marketing
- Search (SEM & SEO)
- Data analysis
- Display advertising
How to build a strategy for success
- Acquisition
- Retention
- Engagement.
When, where & how much?
Classes run for 10 weeks, starting at 9.00 AM and finish at 12 PM. We have one full day in week 9, that’s our strategy day.
Location: Sydney CBD and Melbourne CBD
Investment: $ 2,799 + GST per person, including lunches.
Download the 2 page course brochure. This brochure will be updated soon.
Want to know more?
For more details please call our Office Manager, Sarah Finch, on 0407 701 588, email us at training@parachutedigital.com.au or just leave a note here.