by Shanelle Newton Clapham | 28 Jan, 2016 | Mobile Marketing
Are you an emoji addict? I’d never seen emoticons or emoji āļøĀ š±Ā šĀ used for anything except to support, enhance or convey an emotion (or just be silly). Then I got a flyer from Pizza makers Dominos. Buy your next pizza with an emoji Dominos are giving their...
by Shanelle Newton Clapham | 30 Oct, 2014
Acquire & retain donors using online This ebook will show you how to use digital channels to acquire and “on-board” new supporters and convert them into donors faster and with better results than you’re currently getting. Would you like to...
by Shanelle Newton Clapham | 27 Mar, 2014 | Digital fundraising online giving
More supporters & more money As the cost of doing business is increasing and the biggest donors (baby boomers) now need to watch their pennies a little more closely and the next generation of donors are more skeptical and demanding – organisations are forced...
by Shanelle Newton Clapham | 6 Mar, 2014 | Digital fundraising online giving, Digital marketing strategy
After eleven years of planning, implementing and analyzing the results of digital marketing and fundraising campaigns, I have learned that there are four fundamental elements that are essential for success online. I like to call these the 4 Digital Fundraising...
by Shanelle Newton Clapham | 7 Feb, 2014 | Digital fundraising online giving
Regardless of your organisationās cause, objectives or audience, there are four fundamental elements you need to commit to for a successful digital fundraising strategy; User Experience (UX), Content, Data & web analytics and Integration. Today Iām going to talk...
by Shanelle Newton Clapham | 21 Aug, 2013 | Opinion
Parachute Digital is growing and we’re creating our identify as we go. To do this we need to develop products and marketing collateral and build an infrastructure around us to support this growth. Basically, we need to do all of the things that we counsel our...
by Shanelle Newton Clapham | 18 Jun, 2013 | Digital marketing strategy
Last week a friend complained to me that I hadn’t got back to her after she left me a message. I couldn’t recall the message, as those who know me know that I particularly value consideration and courtesy and getting back to people in a timely manner is...
by Shanelle Newton Clapham | 11 Jul, 2012 | Research & Trends, Social media marketing
I’m really enjoying the ping-pong debate that has been going on in the digital media world around Social TV, most notably Yahoo!7’s Fango app and the soon to be released NineMSN Jump-In app launching soon to compete with Fango in the social TV space....
by Shanelle Newton Clapham | 7 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner advertising Display banner advertising is one of the oldest forms of online media, going back almost 2 decades. The IAB standardized the size of banner ads about...
by Shanelle Newton Clapham | 6 Jan, 2012 | Mobile Marketing
In my professional life Mobile Marketing is talked about alot and there are loads of brilliant examples of how we use the iPad’s native functionality to build incredible apps with engaging ways to navigate (check out Bjork’s Biophilia or the TinTin app...
