by Shanelle Newton Clapham | 8 Mar, 2016 | Website Testing
Marketing testing plan Testing is a word that we fundraisers and marketers use a lot, but I don’t see a lot of robust testing plans and I don’t see a lot of re-testing of the same thing. We can test channels tactics strategies messaging call to actions and...
by Shanelle Newton Clapham | 30 Sep, 2011 | Behavioural Analysis, Research & Trends
Today we’re going to talk about testing. One of the things I love most about working in internet marketing is that you can track every click, follow every visitor through your website and monitor your return on investment very accurately. Testing allows us to take...
