by Shanelle Newton Clapham | 28 Nov, 2011 | Behavioural Analysis, Social media marketing
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
by Shanelle Newton Clapham | 9 Jun, 2011 | Behavioural Analysis, Online Advertising
Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the...
