by Shanelle Newton Clapham | 20 Feb, 2012 | Mobile Marketing
Mobile has been reputed as “the next big thing in digital” for several years now. Social Media marketing swooped in and stole Mobile Marketing’s thunder but I think the storm is still to come. Sorry, I’m not good with metaphors –...
by Shanelle Newton Clapham | 6 Jan, 2012 | Mobile Marketing
In my professional life Mobile Marketing is talked about alot and there are loads of brilliant examples of how we use the iPad’s native functionality to build incredible apps with engaging ways to navigate (check out Bjork’s Biophilia or the TinTin app...
by Shanelle Newton Clapham | 23 Dec, 2011 | Mobile Marketing
Totally cute and a fun way to say “I’m an Android”. I don’t know if this is inspired by the “I’m a Mac” campaign but I see obvious synergies. I saw my friend Kurt’s “Android” avatar on Facebook and when I...
by Shanelle Newton Clapham | 2 Aug, 2011 | Mobile Marketing
So of course I am adding to this clutter of information with my post this morning but I hope to distill down some of the information into easy-to-consume pieces of information and provide you with a list of recommended reading. What a helpful teacher I am :)As I was...
by Shanelle Newton Clapham | 6 Jul, 2011 | Mobile Marketing
As always, Nielsen is providing us with the data that we love. Just check out the smartphone purchase infographic below. “Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own...
by Shanelle Newton Clapham | 14 Apr, 2011 | Mobile Marketing, Web Inspiration
There is so much good info online, I thought I would share a few of the interesting things I’ve been reading. Android smartphones are more popular than iPhone in the UK Research was commissioned by a digital banking provider, Intelligent Environments....
