by Shanelle Newton Clapham | 1 Aug, 2013 | Behavioural Analysis
Rod Jacka and Panalysis has been a friend of Parachute Digital before it existed. Rod is one of Shanelle’s mentors and there is no one in Australia who knows more about online data analysis than Rod Jacka. Just how big is big data? It seems that it is the...
by Shanelle Newton Clapham | 10 Jan, 2013 | Web Inspiration
I love ComScore, the data they provide me as a digital marketing strategist and how they share their information in such a non-fuss, straight-forward way. I’m a big fan and I’ve blogged often using their data for evidence and today is no exception. ...
by Shanelle Newton Clapham | 19 Nov, 2012 | Behavioural Analysis
I’ve been looking for a good data mashup for a while to make a case study and the Where Do My Taxes Go? site comes close , as it uses publicly available information from government sources to calculate its graphs. The reason I say it comes close is because the...
